Building Your Personal Real Estate Agent Brand

Building Your Personal Real Estate Agent Brand

by The CE Shop Team

Understand How Your Personal Brand Can Boost Your Real Estate Career

Homeowners don't want to work with just any real estate agent; they're looking for a real person who feels approachable and shares their values. With countless new and experienced real estate agents working today, having a strong personal brand can set you apart. Read on to learn all about how to brand yourself in real estate — and how real estate branding can take your career to the next level. 

Identify Your Values

The first step in solidifying your real estate branding is to identify your values. When it comes to personal branding, real estate agents should be able to not only identify their own values but also communicate them to their clients. Some examples of possible values that may appeal to clients include:

● Honesty
● Integrity
● Experience
● Good communication
● Dedication

Still not sure what values matter to you? Ask yourself why you became a real estate agent and what you enjoy most about your role. Additionally, ask yourself what you'd look for in a good real estate agent if you were a client. The qualities that you would look for in a real estate agent are likely similar to what your potential clients might look for, too. Although this step may require some careful reflection, it's far more important than just a real estate agent branding exercise: It's a great way to show potential clients why you're the perfect real estate agent to serve their specific needs.

Differentiate Yourself

There's no shortage of real estate agents working today. Personal branding real estate agents find more success than their peers because strong real estate agent branding ideas differentiate their offerings from the pack and help them land potential clients. If you're wondering how to brand yourself in real estate, consider cultivating a strong social media presence, such as a consistent and engaging Instagram profile or even a fun, playful TikTok account. Not a social media maven quite yet? Check out our ebook to become an expert, and in the meantime, consider writing blog posts or making videos about your daily life and real estate work for your professional website. An active social media presence helps potential clients see you as a human being they're excited to work with — not just any old real estate agent.

Create an Eye-Catching Design

When potential clients are scrolling through listings or social media, having an eye-catching design can be a surefire way to capture their attention and pique their interest. If you're confident in your design skills, feel free to try generating your own bold logo or design that reflects your brand's personality, whether it's sleek and sophisticated or fun and playful. And if you're short on time or would rather enlist the help of an expert, a logo can generally cost you anywhere from $300 to $1300 — a small price to pay for solid branding. A good designer can even help you design a branding concept that extends through your online and offline presence to make your brand impossible to ignore.

Pro Tip:

Structure your professional Instagram profile to be aesthetically pleasing. Focus on the story of your overall brand - don’t get bogged down on one individual post!

Create Online & Offline Content

In this high-tech day and age, it can be easy to prioritize digital content over physical media. But brochures, signage, and other forms of offline content are just as important and eye-catching as online content. Printed materials can even help you generate leads in clients who might respond more positively to an easy-to-follow brochure than a well-curated Instagram feed. If you're wondering how to brand yourself in real estate and looking for inspiration for content to create, check out our ebook today for tons of real estate agent branding ideas.

Be Consistent

Above all else, be yourself and be consistent! A consistent brand looks appealing and can also be memorable to potential clients. A real estate agent with a fun and playful social media presence will confuse clients with a sleek and edgy logo, and an agent who prides themselves on their years of experience and knowledge should make a point to consistently demonstrate their knowledge instead of trying to post funny videos on Instagram. When it comes to personal branding, real estate agents shouldn't be afraid to craft a strong brand for themselves and stick to it consistently.