How to Utilize CRM Software in Real Estate
One of the foundational goals in the real estate business, or any small business for that matter, is to grow your customer base, hopefully to the point that you close deals at an exhausting rate. Though this would be a great problem to have, what can you do to ensure that you’re not causing any gaps in communication on your way to success? This is where a real estate customer relationship management system or real estate CRM can be a lifesaver.
A CRM can help you and your sales pipeline keep flowing, so you can focus on the people who matter most: your clients. In short, CRMs are an all-in-one platform that can help you with lead generation, lead management, workflows, and keeping track of the entire sales process. This guide will cover the benefits of using a CRM for real estate agents.
What Is a CRM?
When you use a CRM, it will simplify your day-to-day activities as a real estate agent while helping you scale your marketing efforts in terms of email marketing, drip campaigns, and overall lead nurturing. Most of your clients in real estate are one-time transactions, and agents deal with many different clients throughout their careers. A CRM can help you with the project management side of things while capturing information from everyone you've engaged with, including past clients, referrals, visitors who've entered information on your real estate website, or those who've asked you to reach out at an open house. Many CRMs also offer a mobile app, which can keep you prepared for those out-of-the-blue moments when you might need to pull up someone's contact information quickly.
Benefits of Using a Real Estate CRM
Now that you have a general idea of what a CRM is and why it's useful for agents, here are some of the other benefits of employing an organized database. Remember, the point is to make your life as a real estate agent easier and help you to help more clients.
Pricing for CRM platforms differ, but you can utilize the free trials offered by many to see how various CRM tools work in your digital ecosphere. These steps will help you decide which software best suits your needs.
Manage Real Estate Leads
As mentioned earlier, having multiple leads at one time can be overwhelming, even if having so many leads is ultimately positive. It’s better to have too much business as opposed to not enough, but you need to be a task management pro to become a top producer. A CRM solution ensures that you can do just that; for example, your CRM should allow you to track when all of your new leads have been contacted. Without this functionality, it is possible to lose those leads as people will move on if they do not receive a follow up in a timely manner. CRM features, like those offered by companies such as Wise Agent, Salesforce, Propertybase, Pipedrive, or Hubspot, include an opt-in option on your website or landing page that feeds information directly into your CRM, allowing you to save time on the data entry process while following up with phone calls and email campaigns. Another great aspect of CRMs is they can help you create visually stunning campaigns with email templates and automate reaching out to leads. The more marketing automation you can employ without losing your personal level of customer support, the more clients you can reach and serve.
Organize Client Information
After a lead is secured, a wise agent will keep their database of clients well-organized to ensure that they don't lose out on timely opportunities. Luckily, CRM platforms allow much in the way of customization in terms of what information should be stored for clients (e.g., contact management data like phone numbers and emails, purchase dates, personal anecdotes, etc.) for any type of real estate agency or brokerage. When you use a CRM for real estate, it will help you save time so you can focus on other aspects of your business, like improving your social media presence. The other benefit of a CRM system is that it helps to alleviate the stress of manually updating and organizing client information. As an agent, you want to keep your mind clear and prepared. If your mind is cloudy and focused on these administrative tasks, you’re not on top of your game, and your client could pay the ultimate price.
Manage Real Estate Marketing Campaigns
In the real estate industry, marketing plays a huge role in your overall business strategy. Whether you’re just starting out in your real estate career or you’re a Broker who has leads growing out of their ears (you should brag about that, by the way), we can't state enough how crucial good marketing is to your overall business strategy. And, yes, CRMs can assist with your marketing efforts as well. You can use a CRM system to schedule marketing campaigns, emails, and website updates, thus keeping your clients informed without spending too much time on these administrative tasks.
Track Potential Listings
As a real estate professional, you need to keep up on the listings in your market. For example, you’ll want to know at a moment’s notice the general price for which homes are selling in your community as well as how long it takes for those houses to sell. A CRM can consolidate all of the information found across various sites like Zillow into one easily accessible spot. In other words, CRMs help to keep you aware of what is going on in your market so that you can match your buyers with their perfect listing.
A CRM is a lifesaver and a business booster for real estate agents. Start exploring CRMs today - your clients will thank you!