Real Estate CRM

What Is a Real Estate CRM & How Can They Benefit Real Estate Agents?

by The CE Shop Team

How to Utilize CRM Software in Real Estate

One of the foundational goals in real estate is to grow your customer base, hopefully to the point that you have so many clients that you don’t know up from down. Though this would be a great problem to have, what can you do to ensure that you’re not causing any gaps in communication? This is where a customer relationship management (CRM) system can be a lifesaver. You may have just asked yourself, What is a CRM in real estate?

A CRM for real estate can help you stay organized and allow you to focus on the people who matter most: your clients. View CRMs for real estate like your personal assistant that can help you remember meetings and people you’ve assisted at some point in the past. This guide will cover the benefits of using a CRM for real estate agents.

What Is a CRM?

When you use a CRM for real estate, it will make your day-to-day activities as a real estate agent easier. Most of your clients in real estate are one-time transactions, and agents deal with many different clients throughout their careers. A CRM for real estate will help you stay organized while capturing information from the people you’ve assisted in purchasing their dream property. When it comes to real estate, you can never prepare for how life will hit you. A CRM for real estate agents keeps you prepared for those out-of-the-blue moments when you might need to pull up contact information quickly.

Benefits of Using a Real Estate CRM

Now that you have a general idea of what a CRM in real estate is, and why a CRM in real estate is so important, here are some of the other benefits to employing an organized database. Remember, the point is to make your life as a real estate agent easier and help you to help more clients.

Pro Tip:

Utilize the free trials that CRM systems offer and ask your network what CRMs it prefers. These steps will help you decide which software best suits your needs.

Manage Real Estate Leads

As mentioned earlier, having multiple leads at one time can be overwhelming, even if having so many leads is ultimately a positive. It’s better to have too much business as opposed to not enough, but you need to be ready to service everyone to the best of your ability. A CRM for real estate ensures that you can do just that; for example, your CRM should allow you to track when all of your leads have been contacted. Without this functionality, it is possible to lose those leads as people will move on if they do not hear back from you in a timely manner. You can include an opt-in option on your website that feeds information directly into your CRM, allowing for a smoother follow-up process. The other great aspect of CRMs for real estate is they can automate reaching out to leads and follow-up with clients if you so need. The more your CRM can automate these interactions without losing your personal touch, the more clients you can serve.

Organize Client Information

After you secure the initial lead, it is important to have your database of clients well-organized or you’ll likely lose out on timely opportunities. A CRM for real estate agents allows you to determine what information should be stored for clients (e.g., contracts, purchase date, personal anecdotes, etc.). When you use a CRM for real estate, it will help you save time when you are looking for buyers for specific listings that you are selling. The other benefit of a CRM for real estate is that it helps to alleviate the stress of manually updating and organizing client information. As an agent, you want to keep your mind clear and prepared. If your mind is cloudy, focused on these administrative tasks, you’re not on top of your game, and your client could pay the ultimate price.

Manage Real Estate Marketing Campaigns

If you want to get to the point where you have more clients than you can keep track of, marketing will play a huge role in your business strategy. Whether you’re just starting out in your real estate career or you’re that broker who has leads growing out of their ears (you should brag about that, by the way), we can't state enough how crucial good marketing is to your overall business strategy. And, yes, CRMs for real estate can assist with your marketing efforts as well. You can use a CRM system to schedule marketing campaigns, emails, and website updates, thus keeping your clients informed without spending too much time on these administrative tasks.

Track Potential Listings

In the list of benefits, we may have saved the best for last. As a real estate professional, you need to keep up on the listings in your market. For example, you’ll want to know at a moment’s notice the general price for which homes are selling in your community as well as how long it takes for those houses to sell. A CRM in real estate can consolidate all of that information found across various sites like Zillow into one easily accessible spot. CRMs for real estate help to keep you aware of what is going on in your market so that you can match your buyers with listings that will fit them. As we said at the start, a CRM in real estate really is a lifesaver. So don’t miss out on the benefits of a CRM for real estate; get organized and improve your services with automated touches today.