Agent Essentials

Real Estate Agent Ebooks


Customer Relationship Management Tools

CRMs & Your Success

With over 1.3 million active real estate agents in North America, learning and implementing a CRM tool in your business is directly correlated to your career success in both the short and long-term. Like many other real estate agents, you might be wondering “what exactly is a CRM tool and how will it help me?”

Customer Relationship Management 101

When you know your business revolves around people, having a Customer Relationship Management (CRM) tool can help you in your day-to-day activities. Whether that may be a distant cousin of your Great Aunt Nelly, or a stranger you met at a local restaurant, CRM allows you to record and document their personal information, the nature of your relationship, any interactions with the potential lead, and much more.

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