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How to Prospect a For Sale By Owner (FSBO) Listing

Finding new leads or prospects can sometimes be the hardest part of working as a real estate agent. One of the ways to combat this problem is to target For Sale By Owner (FSBO) listings. This target market consists of homeowners selling real estate (usually their home) without the representation of a broker or agent. Prospecting this group can be very lucrative. However, it will require a strong demonstration of your professional skills and a true understanding of the value you bring to the table.