How Do Real Estate Agents Get Listings?

How Do Real Estate Agents Get Listings?

by The CE Shop Team

10 Real Estate Strategies for Agents to Get Competitive Listings

Listings allow real estate agents to represent properties during the sales process. Without them, you can't get paid. Still, in the competitive world of property sales, it can be difficult to know how to get listings when you’re new to real estate. You’re likely wondering, “How do real estate agents get listings?” This guide will teach you the best way to get real estate listings and how to get more real estate listings. 

1. Identify Your Target

Most successful real estate agents don't attempt to sell all types of properties to every buyer; instead of getting real estate listings for every property on the block, they’re picky. The best way to get real estate listings is to establish your niche and provide your expert knowledge to a specific group of clients. Follow these steps to determine which niche will allow you to best serve your target demographic.
● Analyze the local market. By getting a clear understanding of common characteristics in your area (such as the median household income and age of your target audience), you can determine which real estate agents’ listings will be most popular.
● Explore what you know. Expanding your knowledge in an area you enjoy or are already familiar with will provide you with a passion for specific types of properties. 
● Consider your existing position in the community. When you already have relationships within a community, you have a network that can help you establish your niche. If you’re new to the market, take advantage of networking opportunities as they arise to get more real estate listings down the line.

2. Utilize Your Network

As a real estate agent, relationships lead to listings. Your friends and family may not be in the market to buy or sell a home, but they may know someone who is or call on you in the future. Networking means you need to establish yourself as a real estate agent among influential members of the community, people you meet, and other real estate agents. Seek leads in the organizations that you already frequent (or join a couple if you find your professional dance card empty), visit popular businesses in your area, and establish your presence on social media. Always be open to conversations and be prepared to share your information and follow up on potential leads as you’re figuring out how to get more real estate listings.

3. Contact Other Real Estate Agents in Your Neighborhood

While other real estate agents may technically be your competition, relationships with them can provide valuable results. Connecting with respected real estate agents allows you to learn from their successes and align yourself as a peer. Becoming a part of your neighborhood's real estate community establishes you as an equal, worthy of referrals.

Since real estate revolves around accessibility, connecting with other real estate agents is fairly simple. Look for their contact information through websites and listings. Connect online through social media and business platforms like LinkedIn. Making these connections early will help you build your network in the community and online, which can lead to getting real estate listings.

4. Connect With Local Developers

While making these connections can take more effort than connecting with local agents, these relationships can really pay off. Developers are the individuals building new properties or converting existing ones, and these properties will eventually need buyers. Successfully networking with local developers can provide a steady stream of work and even lead to referrals.

Real estate agents and developers work within the same customer circles and ultimately have the same goals. A mutual relationship between the two allows both parties to benefit. Get in contact with developers by visiting open houses and demonstrations. Ask questions and participate at these events to have essential information to pass along to your customers.

It's important to consider developers as professionals within the real estate industry and to treat them as such. Real estate is a profession that leans heavily on courteous communication and a professional attitude. Word of mouth works both ways, and a developer who enjoys a polite conversation with you but doesn't need your services is much more likely to pass your name along to his peers. Being kind and courteous is always the right move. 

5. Utilize Social Media

More than half the people on Earth are now using social media. If your business doesn't exist on social media, your competitors will likely be getting your potential listings and sales. According to the National Association of REALTORS®, 81% of older Millennials, 80% of younger Millennials, 78% of Generation X buyers, and 67% of younger Boomers found their home on a mobile device. While MLS websites are popular, social media was cited as the best source for high-quality leads. It's important to keep your social media accounts professional and use them to generate conversations with potential customers.

Pro Tip:

Instead of simply blasting listings and advertisements on your social media, provide valuable content like advice and answers to questions. Adding a storytelling component to your posts can be a great way to attract buyers as well - for example, going live on social media platforms to answer questions about the real estate industry or a specific listing will attract viewers and grow your brand.

6. Ask Former Clients for Referrals

The relationships you build with your customers are a vital tool for your ongoing success. It's often said that real estate is a word-of-mouth business, and the ability to harness that power can maximize your marketing strategy. Getting real estate listings begins by providing excellent customer service. Often, individuals in the process of buying a home meet many others in the same phase of life. Simply reminding your clients of your profession and that you get most business through referrals can lead to your clients sharing your information - which is the best way to get real estate listings!

7. Reach Out to Local News Outlets and Organizations

While a strong social media presence is a vital marketing technique, it's important not to forget the usefulness of local news outlets. Using local news outlets for advertising is only one way to get leads. Press releases about anniversaries or accomplishments typically make interesting local news stories. Stories about local homes or families can make the news as well. Always remember to seek a journalist in a related field and keep your stories short and sweet to keep readers interested.

8. Work Your Sphere of Influence

Networking within the circles you already frequent provides organic leads for local listings. A sphere of influence approach to getting real estate listings works by leaning into your relationships with friends, family, past clients, neighbors, and acquaintances. You have some influence on people who know you simply because of the relationship you share, so use that influence to get more real estate listings.
Begin this approach with a message to share your excitement about your real estate career. Contact your acquaintances in the same way you usually do; text messages, phone calls, and emails are fine mediums with which to connect with individuals you already know. Share your information and make a plan for future contact. Social media can also provide a valuable platform for growing your sphere of influence as your friends, family, colleagues, etc. can support you by sharing your content, giving you a wider sphere of influence to garner more listings. 

9. Invest in Marketing

Social media and your online presence provide valuable marketing opportunities. However, real estate is a largely local business, and failing to invest in traditional marketing techniques can mean you won't reach your full potential. “For Sale” signs are still one of the most effective ways to sell homes. Direct mail flyers and local signs that clearly show your brand will help residents remember you as the local real estate agent. Partnering with local businesses and individuals in related industries, like home repair contractors and lenders, can also lead to getting real estate listings. Local events can provide you with an opportunity to network within the community and spark interest in your business, so don’t be shy!

10. Hold Open Houses

Individuals who attend open houses are usually considering a home purchase. While that's probably a no-brainer, many agents fail to consider that these potential buyers may be prepared to sell the home in which they currently live as well. Understanding that an open house isn't simply about one sale is the first step to really maximizing the experience. While not every person visiting an open house is prepared to buy, they may know someone who is. An open house is a stress-free opportunity to network with potential clients you may not meet otherwise.

All successful real estate agents wondered how to get listings (or how to get more real estate listings!) at some point in their career. Now you know that the best way to get real estate listings boils down to networking and marketing. Meeting with prospective customers in different atmospheres and using a variety of marketing platforms, like social media vs. traditional efforts, can provide you with increased real estate agents’ listings. Use the methods that work best for you and expand your horizons with new strategies frequently to build your successful real estate career.