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Congratulations, You’re a Real Estate Agent! …Now What?
June 15, 2021

Congratulations, You’re a Real Estate Agent! …Now What?

by Terradatum

Tips for Your First 90 Days as a Real Estate Agent

So, you’ve passed your exam, and now you’re a licensed real estate agent. You’ve likely even joined a brokerage. Congratulations! You’re joining a vibrant, fast-paced community of millions of real estate professionals working in the United States.

But if you’re suddenly wondering what to do next, you aren’t alone. Here are a few tips to get you started during your first 90 days as an agent.

Get to Know the Industry

First, let’s get to know the industry you’re joining. There are about 2 million active real estate licensees in the United States, according to an estimate from the Association of Real Estate License Law Officials.

In 2020, about 1.46 million of those real estate professionals belonged to the National Association of REALTORS® — an all-time high for the trade organization.

Licensed Sales Agents make up 65% of REALTORS® while 22% hold Broker Licenses and 15% hold Broker Associate Licenses, NAR says.

A few more facts from NAR:

  • 5.34 million existing homes and 682,000 newly constructed homes were sold in 2019, the most recent data available.
  • The average REALTOR® is a 55-year-old white female who attended college and is a homeowner.
  • The median gross income of REALTORS® was $49,700 in 2019, an increase from $41,800 in 2018.

As you begin your career as a real estate agent, it’s crucial to learn as much about the industry as you can, from current market conditions to the various areas of real estate in which you can specialize.

That includes getting to know the region where you work as well as you possibly can. When a client asks about a particular neighborhood, for example, it’s important that you can answer confidently and knowledgeably. You want your clients to think of you as an expert on everything from the real estate industry to your city’s features to the ins and outs of buying and selling a house.

Become an expert on your real estate market by trying Aergo, a tool that allows you to explore the data from your MLS in a new way — through an interactive map feature, customizable reports, and more.

Agents can use Aergo to analyze market conditions by viewing market changes from month to month. Paired with Aergo’s on-demand mapping, you can visually assess what the market has done and use the information to better predict where the market is heading.

Becoming the local expert of your market also could mean taking additional courses to obtain a special designation or certification. NAR has a list of dozens for you to consider, and this guide from The CE Shop will walk you through a few of the most in-demand designations and certifications.

“Staying on the path to knowledge will keep your skills sharp and relevant,” says an Inman article. “Your priority should be developing your real estate education and foundational competency.”

You might be wondering: Didn’t I just finish my Pre-Licensing courses? Yes, that’s true — but earning a designation or certificate can help you stand out among other real estate professionals as you begin your career, experts say.

Start Building Your Online Presence

real-estate

As you launch your real estate career, it’s never too early to build a robust online presence, from your personal website (yes, you should consider having a website outside of your brokerage’s) to your social media accounts.

For many, that involves building a brand that highlights what you do best. Ask yourself: What is my target market as a real estate agent? What is my competitive advantage, and how can I use that to stand out as an agent?

Once you have a better idea of which elements of yourself and your business you’d like to emphasize to potential clients, you can build a more powerful online presence.

Many experts offer tips for how to best use the various social media platforms, from Instagram to Facebook to Twitter.

If you need help creating compelling content, try VScreen Video Marketing Suite, which creates personalized videos, newsletters, and profile pages for you in a matter of minutes. This tool allows you to build your online presence while promoting your knowledge of your market and community. And the best part? If you try it now, you’ll get a two-week trial for free.

No matter which tools or platforms you use, real estate professionals can’t allow themselves to underestimate the value of social media marketing. Social media can help you sell listings, generate new leads, and build your name in your community.

NAR says that 76% of female REALTORS® and 73% of male REALTORS® use social media to promote their business. And social media was cited as the top source for providing high-quality leads, followed by MLS sites.

Nearly half of all real estate firms cited keeping up with technology as one of the biggest challenges facing their firm in the next two years, NAR says. If you can become an expert at using social media and technology to advance your business and help your clients, you will be an enormous asset to your brokerage.

Expand Your Network

Your first months as a real estate agent are the ideal time to build your network, from finding a mentor in the industry to reaching out to friends and acquaintances to find leads and referrals.

If you’re just starting out and you’re on the hunt for a mentor, look around your office at some of the top-producing agents, the Inman article says. Then, identify agents working in your desired field or specialty. Keep an eye out for agents who share your personality type and goals.

The article recommends asking your Broker: “Based on what I’m trying to accomplish, who in our office should I be modeling?”

Your mentor should fit your values, interests, and market niche, helping you grow your business into exactly what you want it to be.

You could also consider joining a professional organization, which will allow you to meet other real estate professionals while also keeping up with industry changes and trends in your area.

The Institute of Real Estate Management, National Association of REALTORS®, National Council of Real Estate Investment Fiduciaries, U.S. Green Building Council, Society of Industrial and Office REALTORS®, and Urban Land Institute comprise a short list of reputable organizations worth exploring.

Success in the real estate industry is built on a foundation of solid personal and professional relationships.

About Terradatum

Terradatum’s real estate analytics tools save real estate professionals time otherwise spent scrolling the MLS for data. Easily gain deep insights on the local market with engaging custom reports and timely, accurate MLS-backed data to help guide and educate clients on pricing and more. Get access to FREE market analytics using their newest product, Aergo.

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