Best Books for Real Estate Agents

The Best Books for Real Estate Agents

by The CE Shop Team

10 Books Every Real Estate Agent Should Read

Whether you've been in the industry for five days or five decades, there is always something new to learn when it comes to being top producer in the real estate business. Everything from understanding the art of sales to developing your time management skills will play a part in helping you reach the next level in your career. Books are a great way to learn, build, and refine that skill set. Great real estate books will help you develop your skills, learn new strategies, and help you build your relationships with your clients. Some can even help you build better daily habits that help reduce your stress while increasing your sales.

Whether you are reading a chapter every morning, listening to an audiobook on your commute, or binge-reading on the weekends, there are some amazing real estate books out there for both new and established agents. Here are ten of the best books for real estate agents that you need to add to your to-be-read pile immediately.

1. The Millionaire Real Estate Agent

If there is one book on this list that should be essential reading in the real estate business, it’s this one. Author Gary Keller is a founder of Keller Williams Realty International, so every piece of advice you get in the book comes from someone who knows the business inside and out. He offers solid advice on nearly every aspect of being an agent, from lead generation to time management to real estate success. There are plenty of millionaire real estate agents who consider this book to be pivotal to their success. Even if you are an established agent, you'll still get plenty out of The Millionaire Real Estate Agent. It's the kind of book you'll reference again and again throughout your career. 

The Millionaire Real Estate Agent is available on Amazon and Audible.

2. 6 Steps to 7 Figures: A Real Estate Professional's Guide to Building Wealth and Creating Your Own Destiny

Wish you were earning seven figures in the real estate business? This book from Pat Hiban is a step-by-step template to help you become a top producer. He provides a wealth of practical information about leveraging your real estate career to earn the income you really want. This book is ideal for agents who may have been in the business for a while but aren't hitting their financial goals yet. Hiban also has a real estate podcast that's worth a listen, if you want to learn more about the concepts he lays out in the book.

6 Steps to 7 Figures: A Real Estate Professional's Guide to Building Wealth and Creating Your Own Destiny is available on Amazon and Audible.

3. Your First Year in Real Estate, 2nd Ed.: Making the Transition From Total Novice to Successful Professional

All real estate courses should make this required reading for new agents. Dirk Zeller's book is a comprehensive guide to helping you find your footing in the industry. The book helps set reasonable expectations for your first year and offers practical advice on structuring your time. You'll even learn the best way to structure your workdays in the first year. You'll learn about what to avoid in the first year, too, and how to make your hard work pay off. This book is a great read about making the transition from real estate novice to a successful real estate agent.

Your First Year in Real Estate, 2nd Ed.: Making the Transition from Total Novice to Successful Professional is available on Amazon

Did You Know? 

Reading is a great way to build your skills as a real estate agent. Reading can also: 

  • Help you engage in critical thinking and problem solving
  • Increase your empathy and emotional intelligence
  • Improve your concentration and your vocabulary

According to a 2016 study, reading even one chapter of a book each day could even help you live longer!

4. Your First 365 Days in Real Estate: How to Build a Successful Real Estate Business (Starting With Nothing)

Shelley Zavitz’s book offers another great read for new real estate agents who want to become business owners. Zavitz took her background in marketing and turned it into a successful real estate career — though not without learning plenty of tough lessons along the way. In this book, she shares what she learned so other first-year agents can avoid making the same mistakes. You'll also get info about branding and marketing your real estate business, including how to leverage social media. This is a must-read for any new agent who wants to start their own company but isn't quite sure how to do it. Zavitz’s book will help you navigate that uncertain first year and give you a better understanding about how to build your brand in the real estate market.

Your First 365 Days in Real Estate: How to Build a Successful Real Estate Business (Starting With Nothing) is available on Amazon.

5. The Book of YES

The secret to success in the real estate business is knowing what to say and when to say it. Kevin Ward's book teaches you just that. Ward's real estate book has real scripts you can start memorizing and using with your clients right away. This resource is fantastic even if you are still studying for your licensing exam. It's also a great read for those who have been in the business for decades and are tired of giving the same old sales speech. This book can provide you with powerful new language to help get your clients from a maybe to a yes, from lead generation to closing the sale. It's like a crash course in learning the language of top real estate professionals for new real estate agents. 

The Book of YES is available on Amazon.

6. The Honest Real Estate Agent

If you haven't taken the leap into the real estate business yet but are considering it, this is the book you need to read. Author Mario Jannatpour delivers on the book's title by providing honest information about a real estate career and what it takes to be a successful real estate agent. That includes information on how you'll need to manage your time, your clients, and your negotiations. He also offers good advice on what it takes to create successful real estate marketing. This book provides a good introduction to the business so you can decide if it's right for you. Jannatpour gives you practical advice you can put to use in your first few years on the job, too. If you aren't sure about being in the real estate business, this is the book that will help you decide.

The Honest Real Estate Agent is available on Amazon and Audible

7. The One Thing

Another entry by Gary Keller of Keller Williams, this book is great for established agents. The One Thing is especially good if you feel like you've lost your passion for the industry. Keller's book helps you ignore distractions (like the real estate market being down, for example) and develop a laser focus on your own success. He shares practical tools to help you reduce your stress while increasing your results. By the book’s end, you should have a renewed sense of purpose — something that's useful for any professional, not just those in the real estate industry.

The One Thing is available on Amazon and Audible

8. Predictably Irrational

Dan Ariely, a behavioral economist, breaks down the seemingly irrational decision-making process. In Predictably Irrational, he shows the motivation and rationality behind every decision we make, including the decisions your clients make about buying a home. The book will help you start making smarter decisions, and you'll be able to apply these same strategies to your client's behavior. Learn how concepts like social norms, the price of ownership, and the power of free offers are affecting your clients. Then discover how you can use those concepts to your advantage in the real estate business. This is a great book for those agents who have been around long enough to master the basics of real estate, but want to learn more about the psychology of the real estate market. 

Predictably Irrational is available on Amazon and Audible

9. Endless Referrals

Tired of the prospecting struggle? Endless Referrals will teach you how to get clients to come to you instead. The master of relationship building, Bob Burg, is here to help. His book focuses on teaching you how to leverage relationships to generate more referrals. He offers practical information about tools you can use both on and offline to create more meaningful contacts. The result is generating leads from those who actually want to buy. This is a great real estate book for any agent who is struggling with networking or generating referrals. Even if you think you are great at networking, this book can teach you how to take those skills and leverage them for more real estate sales.

Endless Referrals is available on Amazon.

10. Real: A Path to Passion, Purpose, and Profits in Real Estate

Wish you had a real estate mentor? This book from Dave Crumby is the next best thing. New real estate agents, as well as veterans of the industry, will appreciate this compendium of advice from top names in the real estate industry. Get advice from industry experts like NAR Director Nobu Hata and Zillow CEO Spencer Rascoff. This book is ideal for those agents who are looking for a little inspiration. Get advice on how to build smarter habits, become more authentic in your sales techniques, and refocus your business on your clients, regardless of the state of your local real estate market. Reading the book is like having personal advice from the best in the business, along with practical tips to help you boost your real estate sales.

Real: A Path to Passion, Purpose, and Profits in Real Estate is available on Amazon
 
If you’re still hungry for more real estate advice, tips, and tricks, check out our Agent Essentials library. We have over 1,000 free blogs, ebooks, podcast episodes, and videos to help you steer your real estate career exactly where you’d like it to go.