Shop Talk: The Real Estate Agent Blog

Refresh your real estate business.
February 1, 2018

Smarter Sells: New Efficiencies in Real Estate

by The CE Shop Team

It's Time to Spruce up Your Strategy

Are you new to real estate and working on expanding your client base? Have you been in the business for a while but have this lingering feeling that you’re stuck in a rut? Trying to reel in clients the same way, day after day?

One small change can make a lasting difference in your everyday business and we are here to help.

Advances in Technology

When you find a business tool that is successful and works for you, it’s easy to forget to regularly check in and make sure it’s truly the most efficient method. If you’ve been spending $100 a week sending out informational flyers, keeping an eye on your return on investment is vital for the future success of your business. If you haven’t heard a single response from one of your well-crafted flyers, it’s time to find a better way!

Start utilizing the opportunities that mobile apps provide in advertising and listing. Your clients are part of a globalized, on-demand economy where they can purchase just about anything at the click of a button. You should be keeping up with tech trends in order to remain relevant with your audience. As Ashkan Zandieh, CEO and founder of RE:Tech, stated, “One of the largest growing trends in real estate tech has been the shift from traditional transaction experiences to a more curated online experience.”

Advantageous Advertising

There are many new and innovative ways to get the word out about your business and social media is one of the quickest and easiest routes. However, social media advertising is constantly changing. For instance, Twitter’s character limit has expanded to 280. Facebook recently announced a fresh focus on organic interactions between users on their News Feed (thus cutting out a good portion of interactions between business pages and Facebook users). However, even with this new change to the Facebook platform, this social site is one of the most popular amongst the advertising population because it provides access to over 2.13 billion monthly active users.

Advertising on Facebook is just one small facet of the marketing realm but it is a great way to test the waters and see if online advertising works for you. To truly benefit from social media advertising, you should already have a business page set up for your real estate business. This creates better results for clients who are researching you and want to learn more as this page provides endless opportunities to reach out to your community. And one of those ways is creating boosted social posts and advertisements, which can easily increase your reach by hundreds of people (depending on how much money you want to spend). Learn more about using social media to grow your business with our eBook.

A Personal Touch

With all of these ways to reach out to buyers and sellers online, it’s important not to lose that essential personal touch with your audience. Though they may have found you through your efforts in the digital world, a touch of personalization will not go unnoticed. If your client has just purchased one of your homes, consider sending a lush gift basket that incorporates one of their favorite hobbies. This will not only show your appreciation for their business but will also catch the eye of any visitors to the new home and you may collect referrals from this simple gift. Our Pinterest board can help you brainstorm some creative ideas.

Take every opportunity to hit that refresh button in your real estate business and reinvigorate your approach. Even if you’re churning along without issue, it’s good to mix things up so you don’t get burned out on your previously redundant strategy.

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