Selling to Your Sphere of Influence
While most real estate agents agree that referrals are fundamental to success, the majority of agents are still beating the streets in hopes of attracting business from strangers. The Sphere of Influence approach to building your real estate business is based on nurturing relationships within your circle of friends, family, past clients, neighbors and acquaintances.
This course helps you turn your acquaintances into your biggest advocates through respectful, non-intrusive methods.
Course highlights include:
- Tips to ensure you are presenting a professional, enthusiastic image to your Sphere of Influence contacts
- Suggestions on planning and implementing an ongoing SOI strategy
- Strategies on building and maintaining a contact database
- Ideas you can use in writing effective reconnection letters
- Things to keep in mind when pursuing and accepting referrals from family and friends