Florida Real Estate Continuing Education Course: Preparing a Market Analysis - Best Practices (4hr)

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Florida Continuing Education COURSE

Florida CE:Preparing a Market Analysis - Best Practices (4hr)

Preparing a Market Analysis - Best Practices (4hr)

4 Total hours
4 Elective hours
0 Law/Ethics hours

Whether for a buyer or seller, the comparative market analysis, properly done, can mean several thousands extra dollars in their pockets, and can determine whether a deal can be struck at all. But because it’s such a well-worn tool, it’s tempting for a licensee to get complacent with the CMA, and “phone it in.”

Don’t be that licensee!

This course covers the how-tos of a professionally researched  comparative market analysis.          

Course Highlights:

  • The three-step approach to market analyses: the market, the property, the numbers
  • Sources for subject property data and market data
  • How to prioritize criteria when selecting comparables
  • How to adjust and homogenize selected comparables 
  • How to weight selected comparables when selecting a list price range
  • How to use expired and active listings to inform pricing strategy
  • Market readiness strategies for the seller and the property
  • Listing strategies
  • Negotiating strategies for any market (creating win-win transactions)