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Marketing, Advertising, and Social Media Compliance


COURSE HIGHLIGHTS

  • An overview of how consumers—and agents and agencies—are using social media and how this is impacting the real estate industry.
  • A detailed discussion of how to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers.
  • A look at how various social media platforms differ and how to select the ones that are best for you and your needs.
  • Tips for creating an online marketing strategy.
  • A review of legal and ethical issues surrounding online marketing.
  • A discussion of copyright law, trademarks, and public domain content.
  • Tips for avoiding common social media missteps.
  • Activities and examples to illustrate the practical application of the new information and frame it in everyday context.