Marketing, Advertising, and Social Media Compliance
- An overview of how consumers—and agents and agencies—are using social media and how this is impacting the real estate industry.
- A detailed discussion of how to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers.
- A look at how various social media platforms differ and how to select the ones that are best for you and your needs.
- Tips for creating an online marketing strategy.
- A review of legal and ethical issues surrounding online marketing.
- A discussion of copyright law, trademarks, and public domain content.
- Tips for avoiding common social media missteps.
- Activities and examples to illustrate the practical application of the new information and frame it in everyday context.