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Real Estate Agent Podcast Episode 93: PropStream’s Comprehensive Real Estate Data with Burton Alicando

Episode 93: PropStream’s Comprehensive Real Estate Data with Burton Alicando
June 29, 2022

Burton Alicando is the product specialist and media relations director for PropStream, the most trusted provider of comprehensive real estate data nationwide.  

PropStream has quickly become a leader in real estate data aggregation, and how this powerful tech tool can empower real estate professionals with data, tools, and marketing solutions that help them make informed decisions to dominate their market.

 
We're [PropStream] a repository of real estate data. We go and grab every data you could possibly imagine the real estate space.

Burton Alicando

About This Episode

Burton Alicando is the product specialist and media relations director for PropStream, the most trusted provider of comprehensive real estate data nationwide.   

PropStream has quickly become a leader in real estate data aggregation, and gives real estate professionals a powerful tech tool that empowers them with data, tools, and marketing solutions that help them make informed decisions to dominate their market. Increase efficiency and find more opportunities through PropStream’s sophisticated data sets that can filter down millions of data points to create detailed lists of highly-motivated buyers and sellers.  

Learn more about PropStream by checking out their website www.PropStream.com 

Get started today by trying their 7-day free trial. Head over to www.PropStream.com/CE

To download our sponsor Chime’s free ebook “How to Leverage Technology to Recruit Top Agents" follow the link here.

Ready to Get Started With The CE Shop?

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Episode Transcript

Intro: Hey there and welcome to Shoptalk, the real estate show. I’m Brett Van Alstine and in today’s episode, we’re joined by Burton Alicando, senior product specialist and media relations director for PropStream, the most trusted provider of comprehensive real estate data nationwide.  

Today we discuss how Burton got started in this space, PropStream's rise to being a leader in real estate data aggregation, and how this powerful tech tool can empower real estate professionals with data, tools, and marketing solutions that help them make informed decisions to dominate their market.  

Brett: 

Hey, Burton. Thanks again for taking the time and joining me on the podcast today. 

Burton: 

Thank you, Brett, for having me. It's an honor. I'm excited. Love talking about data. I'm a little geek, so, let's have at it, man.  

Brett: 

Let's dive right in, to start us off. Can you just give us a quick background, you know, about yourself and how you became a product specialist and media relations director at prop stream? 

Burton: 

Absolutely. So I'm 35 years old. I know. I probably don't look like it. I'm 16. I still get carded for alcohol. I get it. But a little bit about me. My parents, myself were from the Philippines. I immigrated or moved to the United States. I have dual citizenship, by the way. So we moved here at the age of two and then just kind of grew up in Los Angeles, California. I wasn't the smartest kid, wasn't the dumbest kid, but as I, you know, grew up in this environment my parents would help, you know, utilize me with paperwork, right. Applications and stuff like that. Sure. We were a little too complicated. I would be the one that would translate that a little bit for them. Well, fast forward, here we are today doing the same thing. I'm taking this comprehensive system with a bunch of real estate data and ex and trying to break that down in a manner. That's easy to explain. So that's a little bit about me and how, you know, my experiences with helping my parents understand complex documents have pretty much positioned me to be where I'm at today, the senior product specialist and media relations director. 

Brett: 

Sure. Yeah. And that makes total sense. You know, you've been doing it from such an early age that it almost just, you know, made sense for you to kind of take on the position that you're in today. 

Burton: 

Absolutely. It's like, you guys are my parents and I'm helping you guys out. 

Brett: 

Right. Yeah. so can you explain to us you know, what PropStream is? 

Burton: 

Yeah. So we're a repository of real estate data. We go and grab every data you could possibly imagine the real estate space, okay. From property information to property taxes, to mortgage data, both current and past transaction history, we've partnered up with nearly 95% of the MLS nationwide. So when you're building a list in prop stream, you'll know what's active. And so that way you can pinpoint off market properties or on market properties, third party data like bankruptcies and vacant data from the pal service. And we've been doing this for nearly 16 years, since 2006, that we got so good at it. , , we've even created our own data sets. Like we have this flipper data set that shows you who's buying and listing a property in less than two years. Cuz we took public record data and MLS data and combined them. We're the first to show you pre probate data. I'm probably wondering what the heck that is. Pre probate data in our system will identify a deceased owner who's left behind a property or two. So again, we've collected data from all sorts of dark in this nation, put it together so that our users can manipulate that data and view that data. 

Ad Spot: 

After the break, Burton and I discuss how PropStream receives millions of data points and how they organize it. Burton also dives deep into how to use PropStream, guiding our listeners through the plethora of filters available and how to use filters to create targeted lists.  

 

Are you or someone you know looking to get started with a career in real estate? The CE Shop’s 100% online curriculum lets you learn from the comfort of your home and on your schedule. Enroll in our mobile-friendly courses today and save 25% with promo code SHOPTALK. 

 

Chime’s AI-driven platform, custom-built for the real estate industry, helps agents, teams and brokerages automate and accelerate their business to drive profitable growth. The centralized customizable platform combines IDX websites, lead generation, marketing automation, advanced lead management, and powerful AI to cost-effectively capture qualified leads, and turning them into new business. 

Download a free version of their new ebook “How to Leverage Technology to Recruit Top Agents” through the link in today’s episode show notes. 

 

This episode is also brought to you by PropStream: 

We all understand how difficult it is to grow your real estate business and compete in the market. Instead of fighting local competition for the few listings available, it’s time to generate your own using a powerful real estate data software. Real estate data is an agent’s best friend because it allows you to find the best listing leads in the least amount of time. 
 

With so many data providers out there, it’s hard to know which ones are worth your time and money. Let me make it easy for you, PropStream is the only software you need.  
 

PropStream has hundreds of search filters to help you find homeowners with the most motivation to sell in just minutes. Apply your desired filters, save leads to marketing lists, collect homeowner contact information, and make your pitch all on one convenient platform.  
 

PropStream even offers a mobile app to help you work on the go and a free Academy to help you learn how to use the software efficiently. 
 

Get started today by trying their 7-day free trial. Head over to www.PropStream.com/CE. That’s www.p-r-o-p-s-t-r-e-a-m.com/C-E/CE. 
 

Find better listing leads, close more deals, and unlock your potential with the power of PropStream! 

 

Brett: 

Wow, that's amazing. So you know, how does PropStream best serve real estate agents? You know, having all of this, you know, powerful data, 

Burton: 

Well, it actually mimics what they need to do in their business. Over the years we were observing REALTORS and investors and pretty much everybody in the real estate space. I don't care who you are, but if you're in the real estate space, our system mimics what you need to do. Okay. And those two things are lead generation and analyzing individual properties because whether you're using production or not, those are the fundamentals to your business, you need to go get leads market to those leads and that's, what's gonna cause the, the phone to ring. And when that phone rings with that homeowner ready to sell their house or refinance their house or whatever it is that your, your service offers, you need the details on that property. So our system uses the data that we've collected over 154 million property records, put it together so that a user can log in a production right now and search a market and manipulate our data to find distress, soft market properties, get their contact information from skip tracing, like a cell phone, a landline or an email and even market to them. 

Burton: 

We'll give you a website, you can send postcards, you can send email, that's all part of the lead generation part. Okay. And then if you do that with us or without us, someone's bound to call you. And so you can use prop you for analyzing property, search the address, get property information, financial information, and then comp that property. So you know what that market value is and know whether you should be offering a hundred percent or 50% or 70%. Right. And that's what we've been doing with our system and how we can help everybody in that real estate space. 

Brett: 

Okay. And how many you know, real estate professionals is prop stream serving today? 

Burton: 

I would say everybody under the umbrella we I've personally worked with lenders fixing flippers wholesellers people that do sub twos, lease options realtors and brokers contractors, just the other day I was helping a solar panel individual. He recently installed solar panel on a property and we searched that property. We pulled all the neighbors around that property and saved it. And then we marketed to those properties with a solar panel postcard. Again, we provide real estate data so that anybody in that real estate space can manipulate it for their, for their for their exit strategy, I should say. 

Brett: 

Sure, sure. Yeah. Okay. And you know, I think one concern that, you know, on our end we hear from agents is, you know, just the sheer amount of the, just the sheer amount of tech tools that are in the market today and, you know, actually understanding how to use the tech tool, you know, to help them be successful. How does prop stream assist customers, you know, with learning the ins and outs of your products and you know, ultimately how to utilize that for their business? 

Burton: 

Oh, that's a great question. And honestly, we were guilty of that ourselves as well. At one point where we looked back and we realized we have such an amazing product, but we don't really have any training materials to help people understand this amazing product. So I took it upon myself to do webinars and that kind of sparked a new thing. We now do daily webinars. You can go to prop stream.com, hit the resource page at the very top and check out our webinar link Monday through Friday at 3:00 PM Pacific standard time, we do a live webinar. Wow. Every day's a different topic. So from teaching you how to com to use our mobile app to how to search your first list of properties. So not only do we have daily webinars, we even created an academy, a free academy. Again, prop stream.com hit the academy at the top. 

Burton: 

Just need an email to register. This academy is essentially an online course. It teaches you how prop stream and real estate or the real estate space comes together. Okay. We have a voice actor, we have infographics, we have quizzes. And we even give you a certificate at the very end to let you know that you are heading in the right direction. So prop stream academy, our help videos, and most importantly, our daily webinars. And if you can't join a webinar, the replays are also in the academy. So it's almost like a, win-win win to be a part of the academy. Again, no cost for that. And you don't even have to have our product to be part of a webinar or part of the academy. 

Brett: 

That's awesome. Yeah. And for, you know, agents or are listeners that are curious about, you know, being able to use prop stream. I think that having that access before even having to, you know, purchase, that's a huge selling point for them because they can understand it, see if it's gonna work for them or, you know, probably generate a lot of different questions that they might have before purchasing. And that kind of reaffirms their decision knowing, you know, I'm not just going to purchase and then be left in the dust, following that like these people were gonna, they're gonna be with me for my entire career to be able to help me. 

Burton: 

Yeah, I agree. Again, I'm a consumer I've been there. I'm the first to go to a YouTube and try to look up a product and see what it's all about. Right. and personally, I would definitely encourage you to check out the academy first, before actually signing up to our seven day trial. And if you do sign up to our seven day trial, maybe try to aim for Monday. So that way you can follow along every day with our webinar and by the end of the week, you know how to do your searches and how to comp a property and even how to use our mobile app, if you want to go drive for dollars, or maybe you're gonna talk to a homeowner out on the, on the go. So I would definitely line up your sign up with either you've already taken the academy beforehand, or line up your sign up with our webinars. So you could follow along while we're doing the webinar. 

Brett: 

Okay. Yeah. And I went before doing this recording with you, I went onto your website and I checked all that out. And, you know, for our listeners, it is very similar to our online courses at the The CE Shop. So as far as, you know, being able to hop on and really dive into it and be able to digest that information, it is just like our online courses. So that's awesome. 

Burton: 

Thank you so much for the compliment. 

Brett: 

So, you know, you touched on just the sheer amount of data that prop stream organizes and aggregates, but can you break down, you know, just how much data customers have access to, I mean, it's millions and millions of different data points, right? 

Burton: 

Absolutely. I mean, again, we have over collectively 154 million property records. So you can literally go in prop stream zoom in on the map, click on a commercial building, click on a stadium, click on a school, click on a church. We have that data. So users again, can manipulate all that users want to come in and find vacant land that's has an out-of-state owner. They can, if they want to go and find a pre foreclosure with negative equity, they can a senior owner with multiple properties. They can we give our users access to 10,000 records every single month, if they're a subscriber, right? So in your trial period, your seven day trial period, you're gonna get 50 properties to play with. So that's sufficient enough to test the waters and all that good stuff. But if you're actually a subscriber, you're gonna get 10,000 records to export out of prop room every month. 

Burton: 

So grant, you don't wanna export all of the properties in your neighborhood, but you'll be able to go in there and add some filters and maybe export 2000 cash buyers, cuz you're gonna be raising private money or you need a buyer for your contract or your listing. And then after you've exported those cash buyers, you can go back in our database and build maybe 5,000 vacant properties that you're gonna market to . And then the remaining you can do maybe high equity properties, out-of-state owners. So our users have the luxury to take those 10,000 records. We've alloted them. If you need more, just call in, we can give you more, but 10,000 is what you get every month and you pretty much get to use that allotment, how you see fit depending on how you manipulate the filters. 

Brett: 

Okay. And you know, before we had hopped on this, we, you had shown me kind of what these filters are like, you know, how to use them, just the sheer amount of categories that each filter has. Do you mind kind of just giving us an example of, you know, how someone would use those filters to best, you know find opportunities for revenue or you know, something along those lines. 

Burton: 

I would love to, let me go ahead and get you my screen here. I think I might need the permission to share really quick. Oh yeah. And 

Speaker 3: 

Let's 

Brett: 

Works for you. Let me know if that works for you. 

Burton: 

It does. And I'll make sure I head that back to you. Sounds good. So when you first log into prop stream, you'll get all of our updates, letting you know about the latest and greatest our live webinars and the add-on features that we just discussed. But go ahead and hit close. We'll zoom in on your market. In this case, I'm in orange county, California, but the cool thing to know about prop stream is we are nationwide. And so let's assume I'm new. I don't have any leads. I need to generate some off market motivated sellers. It all starts by going into our search bar and applying a city or a county, a city or a zip code. So I can go in here and say, you know what, today I wanna invest in Charlotte, North Carolina. So I type in Charlotte and mind you I've been set the orange county, California, right? 

Burton: 

So just searching in a different state in the past was just impossible, right? Sure. Today I can search different city in different state, get the 300,000 records that are sitting in prop record. And I can go through these records one at a time, that's too much time that's gonna get consumed. We do recommend that after you perform your search, you go straight into our search filter. And here we have it broken down in this fashion filters, open filters, one that you can click and choose what you want are on the left. And then our quick list choices. So these are already categorized categories, right? Or properties that are in certain categories like on market properties that are on the MLS, vacant properties, not answering their mail liens, tax lie, HOA lie, child support, lie, pre foreclosures auctions. The list goes on. So you could take what I call the traditional approach, which is you pull up your market like Charlotte, you go to our quick list choices in our filter and you select something that you're already working with or familiar with working with like perhaps all the lean in Charlotte, North Carolina. 

Burton: 

And once you have just the leans, you'll notice that we isolate only the leans on the right hand side instead of the half a million records you started with. But you can add additional filters here on the left hand side. So instead of just marketing to all the leans users can use our additional filters to create their own situation. Like some of us prefer owners not to be in their house. So we can go to owner occupied and say, no, we can prefer owners that are in their house and say, yes, cuz we're gonna go knock on some doors. Yeah. We have occupancy status. These are this is telling us about the owners there, not there, et cetera, property characteristics. So users can choose whether they want commercial, residential and put property characteristics. So for this one, we can do residential, single family maybe built before 2000. 

Burton: 

So there's some age to it. Next category would be the MLS status. This is important, cuz this is where you can look for something that's on market. The lean that have the lean that are listed with an agent or focus on those off market properties. This is why having access to MLS is important. Cuz we can remove those five properties that are listed and just show you the 2 64 that are not listed on the MLS. Next category is your pre foreclosure and bank owned filters. This allows users to stack. We can save things like I wanna lean that also has a notice of default or maybe an auction assigned to it. We can put recording dates, bid amounts, default amounts, next categories, ownership info. Who do you wanna speak to? Do you wanna speak to an owner that's owned this property for maybe seven years or more? 

Burton: 

Would you like to speak to an individual, a corporate owner or do you wanna speak to a trust? So this gives you full control with essentially who you wanna speak to. When you pick up that phone call and start calling, you can even control the numbers of properties that they owned. And the location of that owner after ownership info would be the lean bankruptcy divorce status. This allows you to add or remove any of these categories. You can target specific liens, recording dates and lean amounts. Can it be applied? The last two categories are also very important. The value in equity info, this area allows you to apply a estimated value, a rental value. But I would say the most important filter here is the equity amount percentage filter. Our users can say, look, I wanna buy a property at 50% of its market value. 

Burton: 

So therefore that equity needs to be at 50% or more and last, but certainly not least because we collect mortgage data. Prop jam gives you the ability to go into our mortgage info filter and apply mortgage information to your search. Like not only is a lean an issue, right? You're gonna have to make payments on that lie to get rid of it. Otherwise if you don't, you go into pre foreclosure, right? But to make the situation a little bit more dire, not only do you have a lien, but I wanna look for the ones that have an open mortgage as well. What this is telling me is that these homeowners also have to pay their mortgage while also paying for this lie. And that could be just a little too much, right? That it causes a bankruptcy. It causes a pre foreclosure. So in a matter of a few clicks, I was able to go into Charlotte, North Carolina, start with the lean category, which started with 479 added some filters that I prefer in terms of beds and bathrooms and owner characteristics and mortgage information and equity information. Now I can hit clothes and here on the right hand side, instead of 479 means we have the 93 specific off market means with a certain amount of equity that I need to perform my exit strategy. And that is how users are using prop stream when they're approaching the traditional way of searching, grabbing a list and refining that list. 

Brett: 

Right. Wow. I mean, that's just, that is just nuts. How dialed in. You can get with that and how much information you guys have. 

Burton: 

You know, you nailed it right on the head, Brett. And, and because of that, I believe we have introduced a new way to pull leads that not too many people are tapping into. And I would love to share that with you if we have time. 

Brett: 

Yeah, no, we have all the time in the world. 

Burton: 

Awesome. Ladies and gentlemen, I called this the four golden rules in four. She was really, really awesome trick. I want you to understand what you are doing as an individual in this real estate space. You are a problem solver. You make it, your life's work to go out there and solve the problems that these homeowners are facing. . I want you to remember that because with our technology, you don't have to just build a list. You can build a situation and over the years I've come to realize that a lead is really not a list, a lead isn't a person that's just on a pre foreclosure list, a lead isn't a person just on a lean list. A lead is a person facing a situation, right? You have so much data and so many filters that you can create your own situation. So let me show you a few today. 

Burton: 

Let's assume we're in Charlotte once again, and let's assume we just started all these pre foreclosures, all these liens, all these vacant are probably already being marketed to. We can agree to that. Yeah. So Burton just told me about creating situations and he showed me the four golden rules. They go just like this. Whenever you are in a market, go straight into the filter. And before choosing a list before doing anything, let's do the most important things. First let's make sure that all the properties are about to pull are off market. So go to the MLS first and click on no for on market. Remember no matter what the situation is, no matter what the list is, don't you want it off market. So you should be doing that first, next, your equity amount again, no matter what the list is, no matter what the situation is, don't you need it off market with a certain amount of equity to perform your strategy, go to valuation and equity info and apply your equity percentage. 

Burton: 

Maybe it's 60% or more today. Third, no matter what the situation is, no matter what the list is, you're gonna want it off market with equity and certain property and owner characteristics, right? Yep. So go ahead and apply your property characteristics first. So again, no matter what the situation is, no matter what the the list type is that I'm gonna go after this property needs to be residential, single family. We don't want it built last year. We want it built before 2005, perhaps same with the owner information, no matter what the situation is, no matter what the list is, the person I like to speak to when I call them, I want them to own the property for more than 10 years and then be an individual. So again, I haven't created a situation nor chose the list yet. I'm just applying the fundamentals, which is off market equity, property and owner characteristics. 

Burton: 

Once I've applied that, now I can take a, a step back and think about problems. So here's a problem we've been hearing on the news lately that the interest rates are climbing, interest rates are climbing. Yep. prop stream has mortgage data. So I can go into the mortgage info. And instead of choosing a list like most would, I could just go into the mortgage and phone say, you know, what, if interest rates are increasing, I'd like to look for all of those that have one open mortgage and then go to our interest rate type filter and say that have an adjustable rate mortgage, right? So I'm not just looking for a pre foreclosure. I'm looking for what can initiate a pre foreclosure, right. An adjustable rate. Right? So just to prove my point, we have 2300 homeowners with 10 years of ownership facing an adjust or, or using an adjustable rate mortgage. 

Burton: 

If that 1% hits them 1% to $300,000 is $3,000. They need to come up with at the end of the year, $3,000 here, $6,000 here, three, some people have that money and some people don't now again, to prove my point, let's ask this question. How many of these homeowners right now are on a list? How many of them are on a pre foreclosure list right now? There's 18 of them. . So if you were only looking after a list, if you were only going after, let's say a list pre foreclosure, you have, you, would've only seen 18 people with an adjustable rate mortgage, right? And let's ask ourselves that if 18 people with an adjustable rate mortgage showed up on a pre foreclosure list, then what does that say to, and I'm gonna, what I'm gonna do here in pre foreclosure is remove everybody. 

Burton: 

So what does that say to the remaining 2,336 that are not in a pre foreclosure yet, but have an adjustable rate mortgage if 18 of them found themselves in a pre foreclosure list, I'm pretty sure some of these guys are gonna also find themselves on that same list. So as you can see, I didn't choose a list. I just went in there and said, Hey, I don't want any pre foreclosures cause everybody's going after that. But I do want adjustable rate mortgages, cause that could cause a pre foreclosure. And this is what I've created. 2003 36 off market properties with equity that have an adjustable rate mortgage and could face that storm of potentially going into bankruptcy, getting a lien because they can't pay property taxes anymore or not paying that mortgage and going into pre foreclosure, right? This is the new way of finding leads. 

Burton: 

It's creating situations and you have to have a system that can adapt, essentially have the filters and work with you and a system that doesn't force a list down your throat. That's what separates us from most providers is that most providers still are doing the old way where, Hey, we got this list, build something out of it, right? Us. We have this data, build something out of it. So whether it's open mortgages with an adjustable rate, that's the situation. Here's another one I could show you realtors. If you're watching this, you know about this, they come in your office every single day for the first time ever. You can go after them, before they head to your office. What I'm referring to is using property characteristics as a motivation. I have a realtor in Charlotte, North Carolina that goes after three bedroom properties. 

Burton: 

And the situation is they're sharing one bathroom. So many homeowners go into a realtor's office and say, we need to upgrade because we need bigger space. You don't have to wait for them to go in your office. You can go in prop and say, Hey, Charlotte, North Carolina, show me all the three bedrooms, one bathroom properties with 10 years of ownership. Because for 10 years they've been sharing one bathroom. And that two year old that they had when they first bought it is now 12 years old hogging in the bathroom, cuz she's probably doing TikTok for an hour every morning, right? This is a conversation that we can have with the homeowner. We would call these 5,330 homeowners and say, Hey, we're a realtor. We're just seeing what's going on. you might just hear. Yeah, we need to move up. Right, right. Rather than waiting for them to come to you, you can come to them. 

Burton: 

Here's another one I wanna share with you. I think this is a very powerful, this is something that someone showed me because of the pandemic that we just faced. And we're still going through this individual discovered that obviously pre foreclosures were being delayed. Pre foreclosures were being delayed. This individual went into our system and realized if pre foreclosures are being delayed, then why don't we go after all the homeowners who bought a property two years or a year before the pandemic think about that, right? Unless you had a crystal ball telling you, Hey, there's gonna be a pandemic. Are you sure you wanna buy this property? unless you knew that, then you're good to go, but I'm gonna be honest with you. If I go in here and say, show me, everyone that bought from January, 2018, that December, 2019, these are my results here on the right hand side. 

Burton: 

And we can even again, make it a little bit more dire. How many of them bought with a mortgage? So whether you lost your job or whether your tenant's not paying you, you're still on the hook for that mortgage . And ladies and gentlemen, there were over a thousand properties in Charlotte, North Carolina, in today's example that bought a property year or two before the pandemic with a mortgage. Now I'm not saying that they're in trouble. I'm saying you need to call and figure that out. Right? Right. That's a situation in which we need to go and call and discover whether they need your help or not. Ladies and gentlemen, I think I've exhausted my point, but this is what we are extremely good at giving you filters. And the ability to create situations rather than just building a list. Now, again, I'm not dissing that you should not build a, you should start with building a list, but as your market gets more competitive or maybe you've marketed to every list possible start creating situations in prop stream. 

Brett: 

Sure. And so for the individuals that are creating these lists or better, like you had just said, creating these situations, is there a way to save each list and kind of document it within their profile and say, Hey, I wanna check up on list list today. I wanna check up on this list today. Is there a functionality for that? 

Burton: 

Absolutely. Once you have your results, based on the filters, you've applied here on the right hand side, you'll notice that each address has a blank box. And so as you check off the boxes you prefer, or maybe highlight all of them, the last step would be to hit, add to lists. Okay. So this entire time, as I'm manipulating these thousands of records, it never counts against the 10,000 allotment that you get. The only time it counts against you is when you finally select the addresses you want and hit, add to lists. And from there, you can either add it to an existing marketing list or create a new one. So we can call it the Charlotte. I need a second bathroom list and then hit safe. Now again, when you are saving to a list, that's when it counts against your 10,000. So if I did have 10,000, this would've taken about a thousand away, leaving me with about 8,000 properties, 9,000 in odd. 

Burton: 

Yeah. 8,000 some odd properties remaining. Right? Right. So when you save, we take you from the search page or we take your records from the search page. And we go into the, my property stage here on the left hand side is our toolbar. It's kind of design in the flow that you're gonna take from searching to my properties, where we save your stuff to skip tracing, where we can get contact information, right? Cause after you build a list, you wanna get contact information, right? Then after that campaign, this is our marketing section where you can set up a website, send out postcards and send out emails. Now again, you don't have to go all the way down to the bottom. We've given our users the option to stop along the way. So you can just do the search that we just did. Add some filters, build your list and then go straight into my properties, find your list. 

Burton: 

The Charlotte, I need a second bathroom list. And then from there, check off your results on the screen and hit that export button. And at this point you will be given just the addresses, property, characteristics, homeowner names, and their mailing addresses. So if I hit the export button in the, my properties page, again, address homeowner names and mailing addresses. If you need contact information, that's when you need to start heading further down our toolbar and then these are additional costs, but they will give you very powerful information or the ability to market directly from prop. 

Brett: 

Sure. Wow. I mean it's yeah, that is just, I'm blown away. Honestly, when you those, it just, it's crazy how dialed in you can get. And like you had said, create those situations and know that you have a solution for them. 

Burton: 

Absolutely. And, and you know, I didn't discover this until like many years into prop. I've been working with them for nearly a decade. And you know, I, when I first started, I, I didn't know anything about real estate. And so it made sense why people were grabbing a list, but every time I kept going to an event or speaking to our users, they would always mention them, you know, solving problems and solving problems. And you just have that epiphany one day where it's like, why aren't you guys creating problems instead? You know? And right. Ever since then, ever since that epiphany, it's so weird for me cuz when I go to like a family party and I hear someone complaining they're like, Hey yeah, I just had my roof leaking, you know, instantly I asked what zip code are you in? And what year is your property? 

Burton: 

Cause what do think I'm gonna do with that information? I'm gonna search their zip code and look for all the owners that live in the same year. Right? Because if that homeowner went through a flood situation or a roof, a leak roof situation, how many other homes were used the same contractor at the same time? You know what I mean? And or how many homes or have gone through the same scenario. And so building problems, trust me, that's the next revolution of our industry. You're gonna wanna build a list and then once you've exhausted that you need to start creating problems. 

Brett: 

Yeah. Yeah. And I'm sure on your end, like you had just said, anywhere you go, now your mind is just ticking about, okay, how is this, how is this real estate? How do, how do I work this for real estate? Like how do I create this 

Burton: 

Solution you well need? And like we, we just launched the mortgage information in February. And when we launched that, that interest rate search the interest rate type search, the mortgage type search, I'm like, that was cool. But you know who, who had used now? I don't even mind. I know there's some lenders that are gonna go after our VA loan types and stuff like that. But it was just perfect timing because as we launched that in like beginning, January mid-January a month later, like mid-February and fi we started hearing that interest rate talk increase, right? Yeah. Started hearing news and articles talking about interest rates and it was like perfect timing. And then I looked at our filters and I'm like, there it is the adjustable rate filter option. I'm like, I call that. I'm like, that's gonna be a big one this year. And I kid you not, I'm seeing more and more people start utilizing that adjustable rate search again, it's a situation. And that's what you guys aren't need to start thinking about when you're using prop and hopefully many other products out there, hopefully they're mimicking it or, or doing what we're doing, giving you the ability to treat their data like a buffet at Vegas. Right. So if you wanna put ice cream on your salad, go for it. No one should tell you, you shouldn't do that. You wanna do that? Go for it. 

Brett: 

Yeah. Well that's a perfect segue into my next question of, you know, what differentiates prop stream from other real estate information providers in the industry. 

Burton: 

I think that, I think we're so, so understanding of our users, we have our ears to the ground. I mean, you're gonna see me at advanced quite often. I do lots of webinars. I a, I do a lot of this, right. I ask a lot of questions. I let you ask me questions. And I think it's that synergy that we have that symbiotic relationship of helping each other that makes us better. But it's because of that symbiotic relationship that we have where we're using one another, that helped us understand what you guys are doing. I mean, we did not have to create our system this way. It could have been like most systems where, Hey, we have this list, go ahead and build from that list. We discovered over the many years that we needed to evolve, just like you guys are evolving how you went from grabbing records to now, you don't wanna do that. 

Burton: 

You wanna just sit in the office and be more productive with your time. We needed to be more productive with our data. And so I think what separates us is that we understand how your industry, how your job is evolving and we need to evolve with that. And I kid you not, I think that's what separates us. Most of this data can be grabbed by most providers, right? Right. Most providers are buying this data from the same providers, except we've been doing it for a long time that we found some hidden, hidden allies that give us data that no others can get. But also we're the best, I believe in connecting that data with one another. So you can find that pre-probate, you know, homeowner who passed away with the property and left that property with an open mortgage right. Stuff like that is what you can do in ion. And I, I believe, and I might be a little biased cuz I'm wearing the logo here but I believe that we're the best in the business when it comes to complete data manipulation. And that's what you're gonna need to start doing, especially as your environment gets more and more competitive. 

Brett: 

Right? Yeah. I was just gonna say that you know, it's not getting easier for agents, it's only gonna get more competitive. And when you have, you know, this almost saturation of tech tools, it's great to know which ones are snake oil and which ones are legitimate, like prop stream. Because at the end of the day, you can fool around with all the different tech tools and you know, not get the results you're looking for. Or you can find something like this and understand that it's going to help you grow your business. And again, like you had said, I, I love how you would phrase that finding these situations and creating solutions for them. 

Burton: 

Absolutely. 

Brett: 

Yeah. So my next question is related to pricing for the subscription. So for agents you know, budgets are always top of mind, especially when they're investing in new tools for agents that are operating on lower budgets. Are there any ways to kind of control their costs when working with prop stream? 

Burton: 

Oh, absolutely. We don't lock you into any yearly contracts or anything like that. So it's only just $97 a month. Okay. And you'll get 10,000 records every month. I would say obviously to control your costs, especially when it comes to the marketing side of prop stream or the skip is heavily used those filters. I don't want you going in prop stream and saying off market vacant 50% inequity, cuz that's, what's gonna give you 6,000 results and that's not really gonna help anybody's cause unless you have pretty deep pockets, then don't let me stop you. Right. But if you're like me, you're very conscious of what you're spending. So I would encourage you to add additional filters, right? Like make sure you have years of ownership. The more years of ownership, the more motivated they may be. . So instead of going after five years of ownership, maybe up that a little bit more to like eight years, that way you could get rid of a few hundred records and focus on the ones that are a little bit more motivated than the ones that just bought a property less than five years. 

Burton: 

Sure. That's my biggest advice is that you, you have to understand what you're capable of in terms of your budget and your, your bandwidth in terms of time and then see how our filters can either alleviate that, that waste of marketing or your time essentially create more niche lists. So you have more time to focus on that and other things that are more important 

Brett: 

Of course. Okay. And this is just, you know, more bigger picture related to tech within the industry. You know, where do you think tech stacks, you know, relevant to real estate are heading in the future? I mean, this is pretty groundbreaking from my perspective and I'm sure this is pretty new for more, most agents and most of our listeners. So from your perspective, you know, what do you see coming in the future? 

Burton: 

Oh, I see a lot coming and we're actually, I believe gonna be pioneering that revolution with technology, you know, recently, well, before I even bring this up, you know, we, we got to where we're at with 16 years of data, you know, when we started back in 2006, we only had pre foreclosure and small property details and some cash buyer records . And as that data evolve, our user interface evolve. And before you know it here we are today with thousands of users, millions of data sets users across the nation. And we're very proud of ourselves. As a matter of fact, I don't think we're were the only one that realized how proud we were of ourselves because in November of last year, 2021 Stuart title company acquired prop option for 175 million. Wow. So they have now acquired prop option. They saw the power of prop option. 

Burton: 

We're now operating under the store title, family group. And what does that mean to, to us and you store title's been in business for over a hundred years, you know, how much data they have. And so we did what we did with 16 years of data and store title just gave us the keys to the castle. Yep. And yes, I'm just gonna tell you right now, make sure your email's up to date, make sure you're following us and sewer title for the latest news, but ladies and gentlemen, we're gonna be tapping into all of that data and all of their resources. And that's why I truly believe we're gonna be pioneering nearing what, you know, technology's gonna look like for real estate. Now, if I were to give you kind of a guess as to what I see, I see faster turnaround. I'm not gonna say real time data. 

Burton: 

I don't think anybody will ever have real time data. What I mean by that is if I sell a house right now, you're gonna know I sold a house right now that that's probably a little out of our reach. You know, that stuff still has to go through, you know, one office, the next office and then publicly recorded physically. But I, I do believe that, you know, with our, our new relationship with Stuart title or our new partnership, that we're gonna be able to tap into their data. And again, you know, we were able to create things like flippered data pre probate data with just what we discovered, but what they have be prepared. I think you're gonna see an influx of new data sets giving essentially when new filters come in, new data sets come in, it just means you have more opportunities to build bigger problems and solve those problems. So I know I'm being a little cryptic here cuz I have to big transaction. Yep. Can't really go into too much detail, but just know that that transaction means good things for you to come. So make sure your email's up to date and follow vote, Stuart title and prop stream for the latest use. 

Brett: 

Wonderful, wonderful. Well that's a perfect segue into, you know, the last question you know, for our listeners that are interested in learning more about prop stream, you know, where's the best place for them to visit and find more information. And you did touch on this earlier with the academy and the free trials, which is great. You know, so for listeners, you know, go check out prop stream.com and check out their free trials and their demos. 

Burton: 

Yeah. I mean another best place to look at information on prop stream is here, the city shop guys, , we're gonna be doing more video I'm I'm not even kidding you. We're gonna be doing more. This is the first of many. Yeah. So we're gonna be doing more intimate interview videos, podcasts to break down this very comprehensive system. But if you just like me, I can't wait, man. This was really great. I want to consume as much product from information. Brett mentioned in our academy, our webinars, we have a YouTube channel, our Instagram, our TikTok. You really have to get addicted to this stuff in order for you to absorb it. So follow the CE shop cuz more content will be coming your way. But if again, you can't wait, you just gotta engulf all that prop stream info. Follow us on social media, take the academy, join our webinars, call customer sort customer support, ask away, ask questions, ask questions. That's the only way that you're gonna be able to absorb this information. So great, great question there, Brett. 

Brett: 

Yeah. And I'll be sure to include all of your social links your website links everything within the show notes so people can easily, you know, click through those and check everything out. But you know, as far as for me, I thought that this was amazing. I've learned so much. I think our listeners will get so much out of this. I can't thank you enough Burton for hopping on the podcast and talking to me today about prop stream. 

Burton: 

Absolutely. And thanks for having me, Brad and, and for you problem solvers that are listening. Thank you for doing what you're doing. Thank you for helping that divorce spouse for losing their home. Thank you for helping that child from having to relocate and making new friends. And thank you for helping that deceased homeowner, you know, with the spouse that maybe was left with an open mortgage or the children that have to deal with the property taxes that they can't take care of and giving 'em the closure that they need. so from one human being to another amazing human being, thank you guys so much for what you do. Appreciate ya. Yes. Take care guys. 

Brett: That’s it for this episode, thanks for listening! If you enjoyed the podcast, you can subscribe to us and leave a review on your podcast player of choice. Have ideas of topics you’d like covered? Let us know in the comments below! We always appreciate your feedback. Shop Talk is a production of The CE Shop.