These Women Know How to Use Social Media to Grow
Social media has proven to be a valuable channel for real estate agents looking to expand their reach and advertise their brand services. This channel, driven by a focus on community and conversation, has repeatedly proven its worth as a tool that can grow your business through new leads and converted customers. A recent study found that 44% of real estate agents said they gained a new client in 2020 through social media. Even with the sensational growth of social media since its inception in the early 2000s, not every real estate agent has adopted this tool and added it to their marketing arsenal.
In 2021, there are more real estate agents prioritizing social media over email because of the plethora of benefits. Agents today need to be where their audience is to showcase their services’ value virtually. If you’re looking to make genuine connections that feed your client base, take note of how these real estate agent professionals in Vermont are utilizing social media to grow their real estate business.
Meet These Social Media Mavericks
The following real estate agents were highlighted for their social media mastery by Property Spark, who compiled this list through objective data regarding the agents’ use of social media and their presence across multiple channels.
Michaela Quinlan – Burlington, VT
Michaela is a native of Burlington and knows the area and the community intimately. Through her entrepreneurial spirit, Quinlan has positioned herself as one of the top real estate agents in the state. She attributes her success to her focus on helping her clients eliminate stress during the homebuying and selling process. Quinlan’s social media presence is genuine, transparent, and fun-loving. She does a phenomenal job showcasing her listings, her personality, and community posts about philanthropic opportunities, events, and client shout-outs.
Jenifer Prouty Hoffman – Bennington, VT
Jenifer is the Principal Broker and Owner of Hoffman Real Estate, covering the Bennington area. Hoffman is an ambitious leader with high standards, and her spirited personality is infectious as clients can sense her passion for real estate. Hoffman’s social media showcases her beautiful listings, comical memes, and quick facts about Vermont and the real estate industry. She receives comments from previous clients on her posts, reflecting just how much her clients enjoyed Hoffman’s real estate services.
I love real estate. And avocados. And memes. So this caught my eye and made me chuckle. But the message it’s conveying...Posted by Jenifer Prouty Hoffman, Realtor on Monday, March 15, 2021
Erin McCormick – South Burlington, VT
McCormick’s passion for Vermont runs deep. Whether it’s Vermont’s scenic outdoor spaces, craft beer, or general state pride, McCormick is a warm welcome to the Green Mountain State. She is passionate about helping her clients transform their lives through homeownership. It’s clear to see through her social media and blog that she’s a local guru who can help clients find whatever they’re seeking in this hot market.
Her social media page offers a fresh perspective with the series “Travel Like a Local: Vermont”, in which she shows off all that Vermont has to offer new residents. She uses her blog to cross-channel market her brand and real estate services.
Lilli West – Bennington/Northshire, VT
Starting her career in real estate the year the market crashed in 2007, West had to learn the ropes during the toughest of times, but her perseverance and hard work has paid off as she has been a top producing agent for the past seven years. Her prior experience in fixing up apartments and single-family homes helps her see the potential in every home.
West’s social media is funny, light, informational, and highlights her career and the excellent service she provides her clients. Recently, she helped clients sell their home in Bennington for $50,000 over the asking price!
We did it, Lori ( and Linda too)! Competing with 11 offers, a few dozen little hoops and we are here- SOLD! 50k over...Posted by Lilli West, Realtor on Thursday, February 18, 2021
Optimize Your Social Channels for 2021
If you’re feeling overwhelmed by the idea of adopting social media into your marketing strategy, don’t be! Each platform is easy to use, and like anything else, you just need to start trying and make some mistakes before you’ll see success. Social media is a very powerful tool for your business and will help you connect with more clients interested in buying or selling in your community. Learn how you can optimize your social media marketing using our free ebook!