Patricia Choi Is Leading the Way in Hawaii’s Luxury Real Estate Market
Hawaii’s luxury market is prime real estate and, with transplants tripping over themselves to embrace all that this beautiful state has to offer, there are plenty of clients to go around. If you’re interested in this lucrative industry, Patricia Choi is a name you’ll want to remember. Here’s how she single-handedly mastered Hawaii’s luxury market and amassed nearly $2 billion in sales.
Hawaii’s Luxury Real Estate Market
With jaw-dropping views and world-class recreation, it’s no wonder why Hawaii is one of the top destinations for luxury real estate enthusiasts. The island chain is dotted with hundreds of glittering multi-million dollar mansions complete with every amenity imaginable, from infinity pools to personal docks. Furthermore, Hawaii was one of the least affordable states even before the global COVID-19 pandemic, so average home prices already rival luxury price tags elsewhere.
Needless to say there are plenty of opportunities and, with mainlanders flocking to the Aloha State, there’s certainly no shortage of demand. In fact, Hawaii was rated a top choice for those relocating amid the pandemic, and the market is only continuing to heat up. If you’re looking to tackle Hawaii’s luxury real estate market or just learn a little about serving the Aloha State’s rich and famous, look no further than veteran agent Patricia Choi.
How Patricia Choi Cornered the Luxury Real Estate Market
Patricia Choi moved to the islands in 1975 and opened a boutique real estate firm specializing in luxury real estate and commercial properties on Oahu in 1981. Now she helps lead Hawaii Life, the third largest real estate brokerage in the state. She also touts several impressive accolades, including the first Aloha “Aina Real Estate Award,” Hawaii Business Magazine’s Top Realtor in Honolulu, a governor appointment to the Real Estate Commission of the State of Hawaii, and designation as one of the “35 Most Influential People in Luxury Real Estate.” In the early 2000s, she even helped sell the home of Al Masini, the man who literally coined "Lifestyles of the Rich and Famous." With nearly 40 years of experience in the industry, Choi is nearing $2 billion in sales.
How does she do it? For one thing, Choi describes herself as a perfectionist. She approaches each sale with close attention to detail and unparalleled customer service. After all, selling luxury homes often involves working with all of the client’s “people”. Choi interacts regularly with financial advisers, attorneys, housekeepers, and managers, and she focuses on building a productive relationship with each and every party.
Choi also boasts an unparalleled work ethic. You didn’t think $2 billion in sales would come easily, did you? She has often worked seven days a week, building her schedule around the needs and obligations of her many high-profile clients.
As a long-time fixture in the luxury market, Choi is also well versed in building trust. She has worked closely with various movie stars, producers, and celebrities, but all details are kept strictly confidential. Discretion is of the utmost importance when it comes to serving luxury clients. "We really offer concierge services with quiet confidentiality," Choi said. "We're always discreet."
Perhaps most importantly, Choi intimately knows her real estate market niche. "You understand the buyers, their personalities and lifestyle," she said. While Hawaii Life does transactions across the state, Choi’s bread and butter centers on her home island of Oahu. She knows the neighborhoods well, praising their craftsmanship and sense of community. "After a while, [buyers] want to come to Oahu for its cultures, arts, and access to airports and medical facilities," Choi said. In knowing precisely what interests and motivates her buyers, she becomes a much more effective agent.
From knowing your audience to prioritizing customer care, we could all learn a thing or two from Patricia Choi. Whether you’re breaking into the luxury market or just Zillow surfing mansions, her dedication to her craft is certainly admirable. Plus, who wouldn’t want to tour some of the most stately homes in Hawaii all day long?
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