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South Florida’s Flood of Real Estate Influencers
August 3, 2021

South Florida’s Flood of Real Estate Influencers

by The CE Shop Team

Florida’s Top Real Estate Influencers

Though the benefits of having a strong social media presence have been documented for some time, the COVID-19 pandemic firmly thrust the real estate industry into the Digital Age last year. As face-to-face interactions all but disappeared, real estate agents were quick to find new ways to reach leads and clients alike - and their marketing strategies shifted accordingly. Per a survey from The Close, a whopping 82% of agents reported prioritizing social media to grow their business this year.

And their efforts will likely pay off in spades. In the same survey, 44% of respondents reported that they found new clients by posting on social media in 2020.

So, what do you need to know about social media to take your business to the next level and finish 2021 strong?

Florida's Flood of Real Estate Influencers

The Rise of Instagram and Mobile Use in Real Estate

By now, you’ve heard the countless reasons why you should be using Instagram as a real estate agent, and how using social media can grow your real estate business. However, you might not know about the incredible rise of mobile use in real estate searches, exactly how much time people spend on their phones, and how you can tap into this growing digital space.
To start, you need to post content online. That may sound simple, but there should be a plan in place for which platform you'll use, what you'll post, how often, and with which captions you use. In other words, you need a social media strategy.

“Nine times out of 10, when I speak to an agent, they don’t have any strategy for the content that goes into their Instagram,” says Danielle Garofalo, Chief Business Development Officer at CORE Real Estate in New York City.

A solid social media strategy can help you garner not only more followers, but also more sales. According to the National Association of REALTORS®, 81% of older millennials, 80% of younger millennials, and 78% of Generation X found their homes on a mobile device. Around 68% of younger Boomers did the same. And, with the average American spending over 4 hours on their phones every day, agents have more opportunities than ever to uncover new business on social media.

If you’re new to the social media game, try starting off with Instagram; the app’s image-heavy focus allows real estate listings and other creative posts to shine.

 
 
 
 
 
 
 
 
 
 
 

Still not convinced? Consider these key Instagram stats, and we're confident you'll be revisiting your social media marketing strategy in no time.

Key Instagram Stats

  • 500 million daily active users of Instagram Stories 
  • Gender split of Instagram users estimated at 51% female to 49% male
  • 140 million Instagram users in the U.S.
  • 70% of Instagram users are under 35
  • Instagram can generate over 4x more interactions on Instagram compared to Facebook
  • Users spend an average of 28 minutes a day on Instagram

Florida Real Estate Agents to Follow on Instagram

It's important to research what local agents are doing so you can find inspiration from their successes and learn from the occasional stumble. Follow these local real estate pros:

Luis Iglesias: @luisiglesiasrealestate (58k followers)

 

 

Luis is the founder and owner of the Iglesias Realty Group based in Miami. Specializing in the luxury real estate market, Luis’ Instagram content revolves around the jaw-dropping listings he works on daily. Luxury and simplicity best describe his Instagram profile, which has helped his personal account gain over 58,000 followers and Iglesias Realty Group over 80,000 followers.

Kevin Vaughan: @kevin.vaughan (76k followers)

 

 

Kevin is a luxury real estate agent and commercial investment manager in South Florida. His social media presence focuses on the lifestyle side of luxury living and real estate with a few personal posts mixed in. By posting pictures that highlight luxury cars, homes, vacations, or food, Vaughan presents his followers with the life they all want. This style of content has helped him gain 76,000 followers. When asked in an interview with Property Spark what was the main thing that allowed him to expand his business, he said the following:

“Social media, specifically Instagram, has been that main thing. It’s been an excellent tool for me. It has allowed me to gain great exposure and connect with high-end sellers and luxury agents nationwide and around the world.”

Chad Carroll: @chadcarroll (505k followers)

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Chad Carroll (@chadcarroll)

 

Chad is the owner of The Carroll Group, a South Florida-based real estate firm. Chad is a Power Broker in the state and has amassed over 500,000 followers on Instagram as he’s risen to the top 1% of producing agents, boasting over $3 billion in career sales. Carroll’s profile comprises high-end listings in the South Florida market, along with a few posts of his personal life. His attention is set on his work and listings, which is what has drawn in over 500,000 followers to his Instagram account.

If you take this newfound information and inspiration from these real estate agents' successful Instagram strategy, who knows, maybe we’ll be featuring you on our next list of the top Florida real estate influencers!

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