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Real Estate Agents Need to Utilize Technology During COVID-19
April 6, 2020

Real Estate Agents Need to Utilize Technology During COVID-19

by The CE Shop Team

With so many changes taking effect in our daily lives, it seems that everyone is having to change and adapt. Real estate agents not only have to cope with their daily lives changing, but also that of their families, and their clients.

Being deemed an essential business, real estate agents need to find ways to adapt to the changing landscape that is now online-based selling. Using technology as their main tool, real estate professionals will need to rely on different tech tools to adapt and thrive during these times.

Technology Agents Can Use to Adapt

Today, there’s no shortage of tech tools that agents can utilize to help their businesses adapt. Here are 3 tech tools agents should use:

  1. Social Media - Social media is one of the best ways to “keep the conversation going” and develop relationships with potential clients. This is a great way to get leads, keep in contact with previous clients, and flex your real estate knowledge and credibility.
  2. Virtual Reality - VR is a great way for you to showcase your listings to interested clients who are wary to venture out. A VR walkthrough tour can be compared to a video walkthrough of a home, but VR gives you the first-person point of view as if you’re there, walking through the hallway to the kitchen and seeing the natural light flood the room.
  3. CRM Tool - Finding a CRM tool that is catered to real estate can be a crucial step to staying on top of your prospects, clients, and networking contacts. Today, you need a tool that does more than just schedule follow-up messages, congratulatory notes, and client anniversaries. Find a CRM tool with add-ons like marketing templates, email campaigns, and functionality to integrate with social media.


How Should Agents Adapt On the Job?

Agents are now working from home more as brokerages decide to follow the guidelines for quarantining and social distancing. If buyers are still interested in visiting an open house, buyers are asked to wear booties, masks, gloves, and are asked to not touch anything. Extra precautions have to be made to keep buyers safe, but also sellers and their agents.

One brokerage in Columbiana County has taken these precautions and more to change and adapt to the new way of conducting business during the COVID-19 outbreak. Agent Valley RE/MAX has had to change their office policy vastly, and quickly. Rollin Gosney, the owner of Agent Valley RE/MAX, said his agency has changed quickly to continue to serve their clients and run their business.

“We are working to now become more mobile,” Gosney said. “We are actually assisting some clients and we have done this in the past, but now more than ever. We actually go tour the home for our buyers remotely if they are concerned or have weakened immune systems or not. We are still willing to go out and take our precautions and we will do video recording.”

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