Pet Owners and Savvy Real Estate Marketers in Indiana Rejoice
A report released by SafeWise ranks Indiana as one of the top ten states for owning pets. Ranking eighth, Indiana comes in close behind Vermont and California. The report used pet-focused factors to measure which states were the best and worst for pets, and the Hoosier State’s love for its furry friends is great news for the 69% of Indiana households that own pets. Not only does Indiana offer a variety of pet-friendly activities to get your tail wagging, but we also rank fifth in pet ownership rates across the nation. Savvy real estate agents and property managers would do well to capitalize on this doggone good news, given the business they stand to gain by marketing to and serving this demographic.
Furry Friend Factors
Using the pet-friendly factors below, SafeWise measured where states rank within the factors below to calculate a score out of 100.
- Percentage of apartments that are pet-friendly
- Pet population
- Pets-left-in-car laws
- Veterinary reporting requirement laws
- Tether laws
- Anti-cruelty laws
- Animal fighting paraphernalia laws
Based on the above parameters, the Hoosier State scored a whopping 65.1 points.
Indiana’s Pet Population
69% of Hoosier households own at least one pet, with dog-owners leading the pack (49%) and cat-owners following close behind (38%). These figures are just above the national average of 67%, highlighting Indiana’s affinity for pets.
Indiana does a great job of supporting this pet community, providing pet owners with ample amenities to pamper their four-legged friends. The state has over 20 dog parks sprinkled from north to south with the majority of parks located in the Indianapolis metro area. On top of dedicated dog parks, Indiana has a dozen state parks that are welcome to all pets year round.
For pet owners looking for a fun weekend adventure, head over to Brown County State Park. Known for its fun water features, your furry companion is sure to enjoy splashing around.
Pets and America
Americans clearly love their pets, and who can blame them? It’s no surprise that so many of us long for the companionship that only a furry friend can provide. Pets are scientifically proven to make us happier and can even help us live longer. Studies have shown that having pets in the office can reduce workers’ stress and can improve their focus and performance.
Millennials make up the majority of renters today and are also the largest pet-owning demographic. So, how can you fetch your slice of this lucrative pawportunity as an agent or a property manager?
How to Be a Pet-Friendly Business
Welcoming all pets, regardless of breed or size, is good for business. Renters often have trouble finding housing that welcomes their pets, with most rentals setting limits on the weight, breed, and number of pets in a unit. Restrictions like these turn away good business that can lead to lifetime clients.
After all, pet-friendly rentals cost more (roughly 16%) than non-pet-friendly housing, earning more for property owners and managers while providing a much-needed amenity to pet-pawsitive renters. Pet-friendly housing is also more attractive to potential renters, with over 4% of guests moving to a pet-friendly rental over a non-pet-friendly rental. To cap it off, pet lovers are more likely to stay longer in one location, resulting in higher overall occupancy rates.
For agents looking to appeal to this audience, market your listings with pet owners in mind. Sell them on the space afforded by a home, and how their pet will enjoy this larger space. List the pros of purchasing a home versus renting, particularly as it applies to saving money on pet rent and pet deposits.
Being recognized as a pet-friendly business and helping these clients who would otherwise struggle to find housing will help you stand out and create buzz around your services, bringing in more clients. In addition to showing listings or rental properties that allow pets, try adding these easy pet-friendly perks to your business:
- Keep water bowls out for thirsty pets.
- Have a jar of treats ready for four-legged friends.
- Make a sign that welcomes pets and their owners inside.
As a real estate professional, listening to your clients’ needs alongside their pets’ needs is important to get a balanced idea of what they’re looking for in a new home. Let your clients see your love for pets by being the information center on your community’s dog parks, vet offices, groomers, kennels, or even great pet watchers you know. Help them envision themselves enjoying their new property with their pet companion by their side, and you’ll be seen as the cat’s meow!
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