Embrace the Season and Unlock Your Potential With These Holiday Marketing Ideas
The holiday season is finally here, which means not only are temperatures dropping but so is real estate activity. Common seasonal influences are slightly off thanks to COVID-19’s effects on the market. Ironically, markets throughout Rhode Island continue to be red-hot due to low mortgage rates and high demand caused by the pandemic.
Right now is no time to let up, so keep your foot on the gas and finish this year strong. If there are clients still demanding homes, then you still have a job to do — and we’re to help with every step along the way. Whether you’re celebrating Christmas, Hanukkah, Kwanzaa, or simply enjoying the cooler weather, we’ll show you how to cash in on the winter season through your marketing efforts to set yourself up for success all year round.
Top Holiday Marketing Ideas for This Year
Host a Holiday-Themed Open House
This year’s open houses might look a little empty, but that doesn’t mean you can’t give each private showing a party of their own. Adorn your listings with holiday-themed decorations, cheerful lighting, and maybe even some seasonally-inspired baked goods to fill the home with comforting aromas.
Create a Holiday Light Display Contest
Due to COVID-19 restrictions, you’ll have to get a little creative this year. To keep your clients safe, but still have a good time, create a home light display contest in your community. Contestants and “judges” can drive around town and view each home, keeping some distance, but still enjoying everyone’s hard work. Use a free form website, such as Typeform or Google Forms, to allow everyone to safely turn in their scorecards, then share the winning across your social media channels.
Publish Holiday-Themed Social Media Posts
An easy way to stay connected with your community during the holidays is through social media. Everyone gets a little busier around the holidays, so our time becomes even more valuable. Get your name and brand in front of your audience and on the front lines of their timelines with minimal effort by scheduling out your posts ahead of time. These posts don’t need to be pushy; just show your enthusiasm for the holidays and pass along useful information that will make their season a little brighter.
Start a Holiday Donation Station
There’s no better way to show your holiday spirit than by giving back to those who aren’t as fortunate. Ignite your giving spirit and spread it to others in your community through a donation station. Create a drop-off location where you can collect goods like coats, gloves, non-perishable foods, or gifts for underserved children. Organize your efforts alongside a local non-profit to boost awareness and amplify the impact within your community.