Find New Leads More Efficiently and Effectively With These Seven Ideas
Generating leads is probably the most aggravating and challenging obstacle new real estate agents face on a day-to-day basis. It’s hard, not just from an effort perspective but from an actual mental standpoint, too. Who in their right mind wants to fail over and over again, just to uncover one “eh, I’ll think about” responder who ends up ghosting you anyway? Getting leads requires patience, fortitude, and out-of-the-box marketing that goes beyond what every other real estate agent is doing. It is not easy but those who persist are the real estate agents who thrive.
7 Easy Lead Generation Ideas
When it comes to discovering how to get more leads as a real estate agent, the most important thing is to get yourself out there. There are some methods that require hours of your day and may not be as fruitful as you imagined. Then there are other ideas you can implement that take very little time and can broadly target a large number of leads. While you should always be working on your long-term lead generation goals, trying out these seven easy-to-execute ideas can help find new leads while creating awareness around your business.
1) Frequent Local Establishments Often
By becoming a regular, you’ll be able to meet the entire town and get your name out there. Over time, people will naturally get to know and trust you, both as a friend and real estate agent. Believe it or not, some of the biggest breaks in real estate agents’ careers have happened because of some off-the-cuff industry conversation over some eggs and bacon.Being a regular also opens up new partnerships with these local businesses and creates a word-of-mouth referral system where owners and managers will suggest your name whenever the topic of selling or buying a home comes up.
2) Throw a Block Party
Parties can sometimes seem like a big to-do, which is why we suggest throwing a block party with the bare minimums: hot dogs, burgers, beer, and cornhole. Keep it simple and utilize this party to get your name out there and mingle with the guests. There will be a cost to holding this party, so finding other local business partners outside of real estate to help host wouldn’t be a bad idea.
3) Target For Sale By Owner (FSBO) Listings
Probably the most common niche real estate agents claim as their way of getting started is “For Sale By Owner” Listings. This target market consists of people who think they have enough expertise to sell their own home without spending money on an agent. Usually, they have no idea what they are doing and lose upwards of 28 percent of the home’s actual value. Your knowledge as an agent and this loss of value are just a couple of the selling points agents can make to persuade FSBOs to drop the acronym and enlist a real estate agent’s services.
If you want to learn more about FSBOs, we’ve previously discussed in length how to target this easy-to-find market, especially during times of low inventory.
4) Engage People on Social Media
Social media is by far one of the easiest ways to sit back on the couch and reach out to potentially millions of people. Yes, you will need to create content to keep your audience engaged, but simply communicating with others takes very minimal effort on these channels when you consider all you need is a laptop computer or a smartphone. This sort of engagement has helped countless new agents grow their businesses over the past decade.
5) Become a Local Radio/TV Guest
Something many real estate agents neglect is local public access channels, like radio or TV. Probably every small town in America has at least a few of these channels and they’re constantly looking for new local talent to come in and discuss what they know. This is the perfect opportunity to establish yourself as a thought leader in the town and show off the breadth of your knowledge.
6) Attend Non-Real Estate Networking Events
Unsurprisingly, visiting real estate networking events is not where your target market is hanging out. It’s very hard for a banana salesman to sell bananas to another banana salesman. So why would you apply the same principle to generating leads for real estate? While there are benefits to attending these events, you should actually attend broader professional events to meet new leads. It also allows you to meet new people from other industries and potentially create new partnerships.
7) Host a Weekly Sporting Get-Together
Meeting new leads sometimes requires thinking outside the box. Although this does take some time, organizing sports leagues or weekly shoot-around at the local basketball courts is a great way to meet new acquaintances through your current network. It’s a natural way for you to meet your friends’ friends and can lead to long-term relationships that lead to more business over time.
Ready to Get Started With The CE Shop?
Whether you’re a new agent looking to start award-winning Pre-Licensing education or an experienced veteran wanting to finish your Continuing Education, we’ve got a 100% online curriculum that’s one of the most diverse and groundbreaking in the industry. And if you want to network with your peers, join our Facebook group and get connected.