Try These Ideas to Boost Your Marketing Presence This Thanksgiving
Thanksgiving season is not just a beautiful time of year where we all come together to share thanks and enjoy each other's company. It’s also prime time for making connections within your community and expanding your real estate brand. There are opportunities everywhere, from parades and sporting events to farmers markets full of seasonal bounties. Take your real estate business to the next level by celebrating this season of gratitude.
Harness the Power of Thanksgiving in Your Fall Marketing Strategy
Despite COVID and the necessary precautions to consider, your community will likely bustle with activities, allowing for opportunities to get out and meet new people. If you’re not comfortable leaving home, we’ll help you to get creative with some digital marketing and virtual events you can set up and host.
Implement these Thanksgiving marketing ideas in your community today!
Get Out and Participate in Small Business Saturday
In recent years, communities have begun the tradition of Small Business Saturday following massive holiday shopping events like Black Friday. Inherently, Small Business Saturday reminds shoppers to think locally when it comes to scoring gifts for the holiday season. While you can’t necessarily create your own holiday deals, getting out in your community and contributing to locally-focused events like this helps to spread a positive message to current and potential clients: You care about supporting small businesses, and they should too!
Spruce Up a Local Listing With Thanksgiving Decorations
With COVID restrictions in place for open houses, hosting a mini Thanksgiving dinner for visitors is out the window, but you can still capture the awe and aroma of the season. It’s proven that aromatics can help buyers pull the trigger on a new house as our sense of smell is so strong that the hint of fresh baked goods or vanilla can trigger a nostalgic feeling. Make your clients feel at home this autumn with scents of pumpkin pie or cinnamon rolls; help them to imagine living in your listing by eliciting the scents of the season.
Donate Some Money, Donate Some Time
This time of year is supposed to be a time of reflection where you can slow down and look back on the year and everything you’ve experienced. During this time of reflection, keep gratitude at the forefront and remember to lift others up whenever you can. There are many opportunities for you to give back to your community. To name just a few, you can:
- Organize a community drive to collect canned goods.
- Volunteer your time at a local soup kitchen or homeless shelter.
- Donate or fundraise money for a local charity or non-profit organization.
Share Thanksgiving-Themed Content
With the holiday seasons quickly approaching, you know that your clients will be getting very busy. If you understand your market and your audience, you have the opportunity to share useful information that can help them get through the holidays. Bring something useful to the virtual table, whether that’s a seasonally-inspired dessert recipe or even hacks for friendly political discourse at the dinner table.
Show Gratitude to Your Community
Saying thanks can go a long way, especially after the year we’ve all had; anyone would love to hear a message of gratitude or even a simple gesture of kindness. Send a handwritten note, set aside time for casual chats, and/or schedule some coffee dates over Zoom with members of your community. After all, staying connected helps position you for more business next year. Capturing referrals and repeat business is a key way to expand your reach and create better relationships. Beyond the professional benefits, what better way is there to say goodbye to 2020 than to thank those who have helped you through the year?
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