Try These Ideas to Boost Your Marketing Presence This Holiday Season
They don’t call it the most wonderful time of the year for nothing! From local markets to virtual coffee dates, there are countless seasonal opportunities to add value to the lives of your current and potential clients. Get in the spirit by making connections within your community and expanding your real estate brand this holiday season.
Harness the Power of the Holidays in Your Winter Marketing Strategy
Despite COVID-19 and the necessary precautions to consider, your community will likely bustle with activity this holiday season. Lean into this festive nostalgia to grow your network, boost your brand, and spread holiday cheer, no matter if you’re celebrating Christmas, Hanukkah, Kwanzaa, or simply enjoying the colder weather. Whether you’re getting your listings in the spirit or purchasing a locally-made gift, ‘tis the season to (virtually) gather, connect, and grow.
If you’re purchasing gifts for friends, family, or clients who’ve just closed, consider supporting your local business community over the usual big-box stores. In the age of COVID-19, they need our support more than ever, and shopping local gives you the opportunity to establish a connection. Actively supporting your community helps spread a positive message to current and potential clients: You care about supporting small businesses, and they should too!
If you’re in need of inspiration, Brandywine Coffee Roasters in Wilmington boasts a selection of responsibly-sourced coffee beans roasted right here in Delaware. Suds Bar Soap in Dover also offers a colorful array of artisanal bath and body products, perfect as stocking-stuffers or small-scale gifts. Whichever small business you choose to support, getting out and about to shop local spreads holiday cheer and seriously boosts your brand.
Spruce Up a Local Listing With Holiday Cheer
With COVID-19 restrictions in place for open houses, distributing fresh-baked cookies is probably out the window. Placing a batch in the oven so the whole house smells sweet, though, is still on the table. This winter, harness the season’s power to sell. Add plenty of warm, low lighting to the space for a cozy atmosphere, place some tasteful holiday decorations around the house, and pump up the scent of gingerbread or peppermint. Help clients imagine living in your listing at this nostalgic time of year.
Take inspiration from this 5 bed, 7 bath in Lewes, which has great potential as a holiday open house. The charming exterior, complete with festive wreath, would pop with some string lights, and the high ceilings in the living room are practically begging for an oversized tree. Light the fireplace for some cozy ambiance, and pop some sugar cookies in the stainless steel oven to really sell the season.
Give the Gift of Time or Money
As we near the end of the year, take some time to slow down and reflect on all you’ve experienced in 2020. Tap into that deep sense of gratitude for any gifts you may have received, and brainstorm opportunities to lift others up. Donating even a small amount of time or money can go a long way, open up your network, and allow you to live a generous mission.
Visit Volunteer Delaware to find an organization in need of an extra pair of hands this holiday season, or organize your own drive or program. You can also donate funds, no matter how small, to local nonprofits. As a jumping-off point, Delaware Online offers a comprehensive list of the best-rated charities in the state.
Share Holiday-Themed Content
For clients and agents alike, there’s often no busier time than the end of the year. If you understand your market and audience, you have the opportunity to teach them something new, offer an expert tip, or just brighten their day. Write a blog or social media post on buying a home this winter, share your favorite holiday recipe, or post a photo of a listing that would make the perfect gift.
You don’t have to be a marketing wiz, either. If you’re not up for creating your own festive content, why not share something pre-made? From must-try cozy restaurants to tips for this season’s first-time buyers, content that can help your clients navigate the end of the year is only a click away.
Thank Your Community
Taking a moment to say thanks can go a long way, especially after the year we’ve all had. Your network and community are sure to love a message of gratitude or even a simple gesture of kindness. Send a handwritten note, reach out to an old friend, or schedule some virtual coffee dates with members of your community. After all, staying connected helps position you for more business next year. Capturing referrals and repeat business is a key way to expand your reach and strengthen relationships. Beyond the professional benefits, what better way is there to say goodbye to 2020 than to thank those who have helped you through the year?
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