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Discover how search engine optimization can help increase site traffic, grow revenue streams, and expand your real estate business.
October 30, 2019

4 Reasons to Invest in SEO for Your Real Estate Business

by The CE Shop Team

Increase Site Traffic, Grow Revenue Streams, and Expand Your Real Estate Business with SEO

SEO is the marketing tool your company has probably been putting off for some time now. You’ve heard about the benefits, like increases in your website’s visibility, traffic, and revenue, but are not exactly sure how to implement or may even feel intimidated by the data. We understand this dilemma and we want to help. To help you improve your site’s SEO, we break down what SEO is and how to successfully practice it. Let’s begin!

Defining SEO

Technically, any website can appear on search engine results by default. SEO or Search Engine Optimization is the practice of taking control of your website’s rankings instead of letting Google or Bing dictate them.

Practicing Real Estate SEO

In a nutshell, to practice successful SEO, you’ll need to optimize two of your website’s components: on-page and technical. 

On-page SEO focuses on filling your website with relevant content users find beneficial such as blogs, videos, white papers etc. Technical SEO relates to optimizing your website’s source code so that search engines can easily find and rank your pages. Good on-page and technical SEO signals to Google and Bing that you have a quality and worth listing. 

Pay Per Click

SEO has a snobby cousin called “Pay per Click Advertising.” Pay per Click involves paying search engines to allow you to rank on their results page. The image below displays free organic rankings and paid ads.  

4 Reasons For Real Estate SEO

1) Free Clicks!

The best reason to invest your time in SEO is that it’s free! Organic clicks do not cost anything to the site owner. Other marketing methods such as PPC, cost money any time a searcher clicks on them.

2) Raise your Website's Credibility

Because organic clicks don’t cost anything, there is a potential drawback. Organic results appear lower in the search results (as you can see in the illustration above). However, this can be a good thing. Searchers are often annoyed and distrustful of ads. They prefer to click on organic results because they see their high ranking as a legitimate source or destination rather than due to a willingness to pay.

3) Leg Up Over Your Competitors

According to a study conducted by, only 44% of website businesses invest in SEO. Companies that do take advantage of this untapped medium, therefore, receive a leg up over their competitors. 

4) SEO rankings are Long Lasting

As long your business optimizes on-page and technical SEO practices well, you’ll get ranking benefits long after putting in the effort. Paid ads, on the other hand, disappear instantly after you stop paying the search engine to rank on their results page. 

Putting It Into Practice

You know the why, now let's briefly touch on the how. Two simple things that can give your real estate website an instant SEO boost is running your website through a website audit and creating blog posts. The former will analyze your website’s technical SEO health and give you suggestions on how to improve things like site speed and title tags. Don’t worry if some concepts seem foreign, the audits do a good job at explaining them. To do an audit….

When it comes to blog posts and SEO, you may have heard that “Content is King”. That is very much true. Creating content that is helpful and relevant to your audience will increase your clout in the real estate industry and signal to Google that you’re worth ranking. By doing that, you’ll grow traffic to your website and, in turn, your company’s revenue. 

SEO for Success

Now that you have this newly acquired SEO knowledge, go put it to use. Optimize your website for SEO, get those free rankings, increase your clicks/leads and raise your bottom line. Good luck!

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