Harness the Power of Fall to Sell Northern California Homes This Season
After an unseasonably strong September 2020, California numbers began to slip a bit last month. Closed sales per day dropped 13% despite nearly one-third of REALTORS® reporting they posted a listing. To entice existing buyers and ensure your listings stand out from the crowd, we’ve put together a quick guide outlining how to create a warm, welcoming environment.
Tips for Selling Northern California Homes in the Fall
With peak selling season behind us, the leaves are changing colors in Sacramento and the weather is cooling in the bay. While droves of buyers may not be hitting the pavement in the same way as during the summer months, autumn offers some unique selling points. By paying careful attention to exteriors, creating a warm ambiance inside, and adding a few autumnal accents, you can increase your selling power and perhaps even your fall numbers.
1. Enhance Curb Appeal
Northern California boasts a whopping 8.4 trees per capita. Come fall, that’s a lot of leaves. If you’re planning to sell a property this autumn, make a strong first impression with plenty of curb appeal. In addition to their usual mowing, sowing, and seeding, encourage your clients to rake up dead leaves and branches from the lawn, clean the gutters, sweep the walkways before each tour, and, to add some additional color, plant some fall flowers. Oregon Grape, Redtwig Dogwood, and Blue Elderberry grow well in Northern California climates and can instantly add that autumnal accent to greenery.
Take inspiration from this 3 bed, 2 bath in Santa Rosa, complete with flourishing flowerbeds. The carefully groomed hedges and shrubs keep the exterior looking polished, and budding florals create an organic white-picket-fence effect. Who wouldn’t want to settle in and call this place home?
2. Maximize Indoor Areas
With average November temperatures falling between 45 and 64 degrees Fareneheit in Northern California, you’ll want to keep the house warm, cozy, and welcoming. Before hosting any open houses, instruct clients to inspect the HVAC system for any problems, change the furnace filter to keep the home smelling fresh, check all doors and windows for drafts, and weather-seal if needed. Then, work on creating ambiance. Pull back the curtains to maximize natural light, replace any dead bulbs, and add lamps or sconces to any dark corners.
Abundant light can transform a room, creating the illusion of both a bigger and warmer space. With shorter days and cooler temperatures, maximize this effect in your listings. This 5 bed, 3 bath in Napa utilizes large windows, overhead lighting, and both standing and table lamps to illuminate the house and give buyers a good look at their potential future home.
3. Ignite the Senses
From the scent of pumpkin spice to the sight of golden foliage, fall is perhaps the most sensory of the seasons. Take advantage of the warmth and nostalgia by peppering some autumnal accents throughout the home. Incorporate red, orange, yellow, and brown throw pillows or add a festive centerpiece to the table. Organic embellishments like pinecones, leaves, and gourds will look right at home on the hearth and a fall-themed candle will delight potential buyers. Bonus points for picking your own Northern California apples and brewing some fresh apple cider! The sweet taste and smell might just make the sale.
Take inspiration from this 4 bed, 3 bath in Redding. Potential buyers are greeted at a warm wooden door, complete with decorative wreath and front-porch pumpkins. Once inside, autumnal floral arrangements, throw pillows, and embellishments truly sell the season.
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